If you continue to use his product, he will give you free access to his tropical getaway property every summer for a week. You also adore the tropics! These stakeholders won't be impacted at all.
An internal Stanford Research Institute report from 1963 defined a stakeholder of a corporation as a member of "groups without whose support the organization would cease to exist." Later, in the 1980s, R. Edward Freeman expanded and advanced the hypothesis. Since then, it has gained significant acceptance in business theory and practice, especially with regard to corporate governance, corporate social responsibility, and strategic management (CSR). Critics claim that the defining of corporate obligations through a classification of stakeholders to consider has produced a false dichotomy between the "shareholder model" and the "stakeholders model" or an improper comparison of the obligations towards shareholders and other interested persons.
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Year-to-Date Turnover Avg. Head- < 90 Day This Year Last Year Total Shift count 95 A 8 16. 8% 16. 2% 16 17. 5% 11. 1% 14 55 14. 5% 9. 8% 45 4 8. 9% 10. 3% Total 14. 3% 275 42 15 15. 3% Assuming the cost of an associate leaving within 90 days is $3,000, what will be your facility's approximate cost of early turnover for this year? a. 45000 b. 90000 c. 126000 d. 252000
It is estimated that losing an employee can cost a business 1.5 to double the employee's income. This shows how expensive turnover is.
How do you calculate cost of turnover?The cost of employee turnover is calculated by multiplying your annual rate by the number of employees lost in that position in a given year, multiplied by 12, and then adding your cost to cover the vacant position, cost to fill the position, cost of onboarding and orientation, and cost of productivity ramp up.
An owner of a firm wants to maintain as little inventory on hand and sell as much of it as they can. The turnover rate, which indicates how frequently a company sells all of its goods, is five, for instance, if the cost of sales each month is Rs. 5,00,000 and you have Rs. 1,000,000 in inventory. You can figure out total turnover, voluntary turnover, and involuntary turnover.
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which factor is most likely to explain japan's success in reducing corruption in its business system
The correct answer is Since 1999, there has been a noticeable rise in foreign influence in Japan.
Managers place a higher priority on interpersonal interactions in relationship-oriented cultures. In order to conduct successful business interactions, these managers believe that it is crucial to develop mutual respect, trust, and understanding. You should be aware of three categories of corporate customs: cultural imperatives, cultural choices, and cultural exclusives. Cultural imperatives are norms that, in order to succeed, you must follow. Relationship building is an illustration of a cultural necessity. A sovereign state has the authority to decide on any issues that affect its territory.
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the complete question is : Which factor is most likely to explain Japan's success in reducing corruption in its business system?
If an economy is operating at a point inside the PPF, Group of answer choices society is paying too much for wages unlimited resources must satisfy scarce desires there is a scarcity of human resources relative to human wants therefore society must have some mechanism for making choices the production decisions are made by the government some of the nation's resources are unemployed
If an economy is operating at a point inside the PPF, it means that society is not utilizing all of its resources efficiently.
This means that some of the nation's resources are unemployed and not being used to produce goods and services.
Society is not getting the maximum output from its resources and therefore, some of the nation's resources are not being used to satisfy the scarce desires of society.
This is why society must have some mechanism for making choices and production decisions must be made by the government or the market to allocate resources in the most efficient way and reach a point on the PPF.
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The ________ section of a formal business report that makes precise suggestions for actions to solve the report problem.
The component of a formal business report that offers specific recommendations for how to handle the issue at hand.
A report that makes recommendations either suggests a solution to a problem or assesses potential options and suggests one. The report must specify the issue before making a suggestion or recommendation for a fix.
Consider the different issues you read about or experience every day.
An illustration of a health care/economic problem
For instance, Congress is attempting to determine how to stop the cost of Medicare/Medicaid from rising. The issue appears to be that if we don't change the system, Medicare (health insurance for seniors) could become bankrupt in ten years (though such predictions have existed ever since Medicare was created).
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Financial incentives given by the government to corporations, individuals, or other governments for the purpose of encouraging certain activities or behaviors are ______.
Financial incentives given by the government to corporations, individuals, or other governments for the purpose of encouraging certain activities or behaviors are subsidy.
Financial incentives are monetary rewards that are given in exchange for behavior or actions that would not otherwise take place. Financial incentives promote conduct that might not occur without them.
The two different types of incentives are financial and non-financial ones. Financial incentives are rewards or payments given in exchange for achieving set objectives or targets. Non-financial incentives include things like honors, privileges, and recognition that are not monetary in nature. Financial motivations are a common reason why people change careers, therefore providing financial incentives might help employers retain their best employees.
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the unit of purchase of transit advertising is known as a _____.
the unit of purchase of transit advertising is known as a showing.so correct answer is showing.
What does "transit advertising" mean?Transit advertising, often known as advertising on transport, refers to outdoor media shown in or on any form of public transportation. Our exposure to advertising media occurs in (and on) taxis, subway carriages, bus shelters, and train stations. Transit advertising can be defined as an advertising technique in which businesses position their advertisements on and in locations served by public transportation. Advertising on buses and in bus stations is included, as are advertisements on subway vehicles and in subway stations, in taxi cabs, on airplanes, and at airports.
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Bruce wants to be sure to keep his audience engaged while delivering his PowerPoint presentation. What should he do
Use a remote clicker so that he can move freely. Bruce wants to make sure to preserve his target market engaged even when handing over his PowerPoint presentation.
Within the financial markets, the term “transport” refers back to the act of moving a commodity, foreign money, safety, coins, or some other instrument that is the problem of an agreement. it is frequently used with regard to by-product contracts along with futures and alternatives.
For any enterprise, either eCommerce, outlets, or wholesalers, it is extraordinarily essential to supply merchandise efficaciously. clients want a fast, dependable, and secure shipping carrier. if you want to enhance customer enjoyment by presenting quality carriers, it is crucial to provide accurate and fast deliveries.
Provider shipping is a commercial enterprise framework that supplies services from a company to a consumer. it is also the steady interaction between the two parties at some stage in the duration of the time wherein the company components the provider and the patron purchase it.
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all competitive firms earn zero economic profit in both the short run and the long run.
a. true
b. false
False. On the long run, they experience no economic gain.
When a business generates no revenue, what does it mean?The situation where a firm's total income equals the total of its explicit and hidden costs is known as zero economic profit. In other words, it happens when a company's revenue is equal to zero after deducting all of its costs, both explicit and implicit. The usual profit, commonly referred to as zero economic profit, is frequently observed in markets with perfect competition. Since there are no barriers to entry or leave in such marketplaces, new businesses are enticed to enter the sector whenever existing businesses make a profit. As a result of this mechanism, the economic profit is pushed to zero. flawless rivalry
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What its products contribute to the world The values its employees embody What the company stands for The company's core priorities
The company's primary objectives support the ideals that its people uphold and the contributions that its products make to the world.
Which of the following is a company's values statement expressing?The organization's purpose is expressed in its mission statement. The vision statement describes what the business aspires to do or be in the future. The organization's fundamental beliefs and ethics are reflected in the values statement. controlling the plan's execution.
Which of the following is a strategic management process's primary goal?The main goal of the strategic management process is to assist the company in achieving sustainable strategic market competition.
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What does fixed rate mortgage means?
A home loan option with a fixed interest rate for the duration of the loan is known as a fixed-rate mortgage.
How long is a 30-year fixed mortgage? A home loan option with a fixed interest rate for the duration of the loan is known as a fixed-rate mortgage.In essence, the mortgage's interest rate will not vary throughout the loan's term, and the borrower will continue to make equal monthly payments for interest and principal.In the event that all payments are made on time, a 30-year fixed-rate mortgage will be fully repaid in 30 years.During the entire term of a fixed-rate loan, the interest rate is fixed.A fixed-rate loan's principal benefit is that, in the event that interest rates rise, the borrower is shielded against unexpected and potentially large increases in monthly mortgage payments. Mortgages with fixed rates are simple to comprehend and have few differences across lenders.To learn more about mortgage refer
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Talia manages a business's accounts payable, accounts receivable, inventory, and cash. Talia is responsible for
Working capital management. An organization's finance function is responsible for managing the business's working capital and making capital investment decisions for the company. Working capital is the difference between a business's current assets and current liabilities. Working capital management focuses on the company's current balance of assets and liabilities and involves the management of accounts payable and receivable, inventory, and cash. Working capital management involves decisions made for the short-term/one year or less. Capital investment decisions determine which projects the business will invest in, how the investment(s) will be financed, and whether or not to pay dividends to the company's shareholders. The business's capital structure consists of the mix of debt and equity financing used to finance investments and projects. Market risk is the risk of financial loss due to the decreased value of an investment, and market risk management involves using financial instruments to manage exposure to market risk. Capital investment decisions, the business's capital structure, and market risk management are typically long-term in nature. Talia is not responsible for capital investment decisions, the business's capital structure, or market risk management.
Talia is in charge of a company's accounts payable, receivable, inventory, and cash. Talia is in charge of Working Capital Administration
What exactly is working capital management?
When a company wants to launch a new product, it will conduct a cost-benefit analysis and make capital budgeting decisions.
When bonds, shares, or debentures are sold, it is about creating a source of capital, which is about making a capital structure decision.
Working capital decisions are made when decisions about current assets or current liabilities are made. Working capital decisions include decisions about current assets and current liabilities.
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What pricing concept considers the price that other providers charge for the same product? a. Demand-based concept b. Total cost concept c. Cost-plus concept d. Competition-based concept
Competition-based pricing takes into account what other suppliers charge for the same goods.
These items are represented on different ledger sheets, and adjustments to their values over time are shown using debit and credit entries. These postings are recorded in a ledger or book of final postings and are frequently referred to as entries. Sales, receivables, mortgages, loans, PP&E, common stock, sales, services, wages, and payroll are examples of common financial accounts. A chart of accounts is a list of all the bank accounts that a certain company, team, or government body has. Accounting is the practice of gathering, analyzing, and reporting such data. Accountants work in the field of accounting.
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The percentage of value of shipments that come from materials for the average manufacturer is: (Points : 1) a. greater than or equal to 40 and less than or equal to 49 percent. b. greater than or equal to 50 and less than or equal to 59 percent. c. greater than or equal to 60 and less than or equal to 69 percent. d. greater than or equal to 70 percent. 10.
The percentage of the value of shipments that come from materials for the average manufacturer is: (B) greater than or equal to 50 and less than or equal to 59 percent.
Direct procurement is the acquisition of any material needed to create an end product. This covers components and raw materials for a manufacturer.
Recycling is the procedure of gathering and processing material (that would otherwise be tossed away as trash) and reprocessing them into new products in the United States.
The term "procurement" refers to the activity of making purchases of goods or services, usually for commercial purposes. Research, solicitation, and payment systems are necessary for business procurement, and these steps typically include multiple departments inside an organization.
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A graph of the rate of inflation in the United States over the twentieth century shows: a constant rate of inflation in the first half of the century followed by an upward trend in the second half an overall upward trend interrupted by a large downturn in the 1930s. O a relatively steady, positive level throughout the century except for deflation in the 1930s. some periods of deflation mixed with mostly positive rates of inflation before 1955 but only positive rates of inflation after 1955.
A graph of the rate of inflation in the United States over the twentieth century shows: An overall upward trend was broken by a severe downturn in the 1930s.
A graph of the rate of inflation in the United States over the twentieth century would show an overall upward trend interrupted by a large downturn in the 1930s, also known as the Great Depression. In the first half of the century, there was a relatively steady, positive level throughout the century except for deflation in the 1930s. However, the rate of inflation began to rise in the post-World War II period, reaching high levels in the 1970s before moderating in the 1980s and 1990s. The Great Recession of 2008 had an effect on the inflation rate as well.Inflation is a measure of the rate at which the general level of prices for goods and services rises, resulting in a decline in purchasing power.
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Next
Finance and Budgeting: Mastery Test
Drag each label to the correct location on the image.
Carl wants to purchase a local soccer franchise. Classify the sources of finance for this new business.
angel investor
government
issued a $1,000 security that can be
converted to 100 shares after 5 years.
granted tax incentives for stadium
improvements
sanctioned a long-term loan in exchange
for collateral
buy 10% of the company in exchange
for cash
impressed with the business plan,
Mr. Doyle provided $75,000.
secured $100,000 from the sale of
common stock.
Reset
Next
banks equity
convertible bond
venture capitalist
The correct answer Finance and Budgeting statement issued a $1,000 security Granted tax incentives improvements - impressed with business plan, Mr. Doyle provided $75,000 secured $100,000 from sale of stock.
What is convertible bond?An interest-bearing fixed-income corporate debt asset known as a convertible bond has the option of being converted into a certain number of shares of common stock or equity. During the bond's term, the conversion from bond to stock is possible at specific times and is often at the bondholder's option. A convertible bond's price is particularly sensitive to changes in interest rates, the value of the underlying stock, and the issuer's credit rating because it is a hybrid product. For businesses, convertible bonds offer flexible funding options. A convertible bond gives investors access to a hybrid instrument that includes the benefits of both a bond and a stock, including interest payments. The number of shares of stock you may obtain by converting one bond in this bond depends on its conversion ratio. A 5:1 conversion ratio, for instance, indicates that one bond would equal five shares of common stock.
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The state legislature of Kansas enacts a statute to regulate trucking that affects interstate commerce. This statute will be balanced in part in terms of
Kansas' state legislature passes laws to regulate interstate trucking. This statute will be balanced in part by the state's interest in controlling the matter.
The state legislature of Kansas has the authority to enact statutes that regulate various aspects of the trucking industry within the state. However, when such statutes affect interstate commerce, they must be balanced in terms of the state's interest in regulating the matter against the potential impact on the free flow of goods and services across state lines. This means that the state must consider the benefits and drawbacks of the regulation, as well as any alternatives, before enacting the statute.
Furthermore, the statute must comply with any relevant federal laws or regulations that govern interstate commerce. The state must ensure that any regulation of trucking that affects interstate commerce is reasonable, necessary, and proportional to the intended goal.
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What are the 3 basic concepts economists look at to determine if the country is in a recession?
The profitable affairs, employment, and consumer spending drop in a recession. Economists dissect three specific measures to see if a country is achieving each thing.
They are the Gross Domestic Product, severance rate, and affectation rate. The most important measure of frugality is Gross Domestic Product or GDP. Standard criteria for assessing a country's position of development are income per capita or capita gross domestic product, the position of industrialization, the general standard of living, and the quantum of technological structure.
Mortal Development pointers by economists annually by the United Nations Development Programme( UNDP), give broad measures of well-being worldwide. There are three data confines life expectation, education, and copping power equality.
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Do you think organizations differ from each other when placing importance on areas of the SWOT analysis
Every organization or company will have a different basic SWOT analysis. This is because each organization has different goals, challenges, visions and missions.
In economy and business, SWOT (strengths, weaknesses, opportunities, and threats) analysis generally can be described as a strategic management technique and also strategic planning used to help a company or organization identify Opportunities, Strengths, Weaknesses, and Threats related to project planning and also business competition. SWOT (strengths, weaknesses, opportunities, and threats) analysis sometimes called situational assessment or situational analysis. Each organization or company have their own SWOT analysis through their vision.
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An increase in the rate of inflation would be most likely to result from a(n):
A) decrease in spending by the federal government. C) rise in interest rates.
B) rise in the unemployment rate. D) increase in the supply of money in circulation
A large decrease in the money supply would tend to:
A) reduce the supply of gold held by the federal government.
B) create shortages that would cause prices of goods and services to rise.
C) throw the economy into a recession.
D) reduce the size of the federal government's deficit.
The expansion of the available supply of currency is Option (D).
How does supply of money work?The total amount of money held by the general public at any particular time is referred to as the "money stock" or "money supply" in macroeconomics. Although there are many different ways to define "money," typical metrics frequently include money in circulation and demand deposits (depositors' easily available assets documented on financial institutions' books). A country's central bank is permitted to define what counts as legal tender on its own terms.
Data on the nation's money supply are normally gathered and released by a government agency or the central bank. Both public and private sector specialists monitor changes in the money supply because they think that fluctuations in the money supply have an effect on inflation, economic cycles, currency rates, and security prices.
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A 7% convertible debenture is selling at 101. It is convertible into the common stock of the same corporation at $25. The common stock is currently trading at $23. If the stock were trading at parity with the debenture, the price of the stock would be A) $43.91. B) $25.25. C) $40.00. D) $25.00.
If the stock were trading at parity with the debenture, the price of the stock would be $25.25.
What exactly does the conversion price include?The conversion price is the cost per share to convert a convertible asset into a common stock such as a stock, Debentures or preferred stock. Calculating the conversion rate of a convertible security determines the conversion price. The bond contract or securities prospectus determines the exchange ratio.
To get parity prices for commons:
$1,000 / $25
= 40 shares
To discover the number of shares the debenture is convertible into (conversion ratio).
Common stock's parity price:
1,010 / 40
= $25.25
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Which of the following IS one of the factors that determine a company's credit rating? a. The percentage of the net income the company allocates in the prior two years to paying back loans outstanding b. The company's average return on shareholders' equity over the most recent three years c. The size of a company's annual interest payments on debt d. The company's dividend payout ratio o Its debt-to-equity ratic
Payment history, age of credit history, amount owed, amount owed and how it is used, industry risk, and company size are used to calculate business credit scores. So option E( debt-to-equity ratio) is correct.
How do credit scores work?A credit score is a numerical expression used to quantify a person's creditworthiness. It is based on a level examination of their credit files. The main component of a credit score is a credit report, which is normally obtained from credit agencies. Despite the fact that ranges differ based on the credit scoring model, generally speaking, credit scores between 580 and 669 are regarded as fair, 670 to 739 as good, 740 to 799 as very good, and 800 and up as exceptional.
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Which of the following is a reason for a company to announce a stock split?
a) To reward investors
b) To increase total stockholders' equity
c) To decrease the market price at which the stock is trading
d) To provide the shareholders with something of value, when the company cannot afford a cash dividend
Answer:
c to decrease total stockholders equalt
Explanation:
because it is
The formation of the European Monetary Union and its single currency Euro is expected to
O eliminate foreign currency risk between its member countries.
O create stock and bond prices denominated in Euros.
O have stock and bond indexes tracking a combined group of common stocks and bonds from the member countries.
O All of these.
Suppose a security with a risk-free cash flow of $150 in one year trades for $140 today. If there are no arbitrage opportunities, what is the current risk-free interest rate
With no arbitrage, the current risk-free interest rate is $ 7.14% and $ 1.0714% in one year.
The PV of the security's cash flow is ($150 in one year) ((1+r), where r is the one-year risk-free interest rate. If there are no arbitrage opportunities, this PV equals the security's price of $140 today. Therefore,
= $140 today = ($150 in one year) / (1+r) = ($150 in one year) / $140 today = (1+r) = $ 1.0714 in one year/ $ today, so = 7.14%
The risk-free rate of return, most commonly abbreviated as the "risk-free rate," is the rate of return on a fictitious investment with predetermined payments over a certain amount of time that is expected to fulfill all financial obligations. The risk-free rate may be acquired without taking any risks, hence any other investment that involves any risk needs to have a higher rate of return in order to entice investors to hold it. In reality, market participants frequently select the yield to maturity of a risk-free bond issued by a government of the same currency, whose default risks are so minimal as to be negligible, in order to deduce the risk-free interest rate in that currency.
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Which of the following increases the equilibrium price of a used car and decreases the equilibrium quantity? Select all that apply.
a. An announcement by the U.S. Attorney General that the windows on older cars were made with cheaper glass that can explode at high speeds
b. New federal legislation that raises the legal driving age to twenty-one in all states
c. A new fee that used car dealers must pay to the government on all sales of used cars
d. A natural disaster that destroys hundreds of used car dealer ships.
Out of the given statements option c : A new fee that used car dealers must pay to the government on all sales of used cars will increase the equilibrium price of a used car and decreases the equilibrium quantity.
When the sellers will have to pay some extra amount/fee on the sale of supply of the old/ used cars it will consequently result in the decrease of the supply of used cars. We can further conclude that the supply curve will shift towards left.
The price at which the supply and demand of the commodity are balanced is called equilibrium. The market is considered to be in an equilibrium when a major index goes through a period of consolidation or sideways movement, indicating that the forces of supply and demand are essentially equal. Prices, according to economists, frequently oscillate near their equilibrium levels. Economic factors like supply and demand are in balance in this scenario, hence the values of economic variables won't change in the absence of external impacts.
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A 30-year-old was diagnosed with amyotrophic lateral sclerosis (ALS). Which statement by the client would indicate a need for more teaching from the nurse?
A) "I will have progressive muscle weakness."
B) "I will lose strength in my arms."
C) "My children are at greater risk to develop this disease."
D) "I need to remain active for as long as possible."
The statement by the client would indicate a need for more teaching from the nurse is "My children are at greater risk to develop this disease."
This statement indicates that the client may not fully understand the genetic and hereditary aspects of the disease and may need more teaching from the nurse on the causes and risk factors of ALS. It's important for the client to know that ALS is not contagious and that their children are not at greater risk to develop this disease.
A) "I will have progressive muscle weakness."
B) "I will lose strength in my arms."
D) "I need to remain active for as long as possible." These statements indicate that the client has an understanding of the symptoms and progression of the disease and that they are aware of the importance of remaining active as long as possible which is important for their health.
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The landlord of a building needs to perform plumbing work in the bathroom of a tenant's space. Which clause in the tenant's lease will specify when the landlord is permitted to enter the tenant's space to perform the work
Notice Clause in the tenant's lease will specify when the landlord is permitted to enter the tenant's space to perform the work.
Owner of a home, apartment, condominium, piece of land, or other real estate that is rented or leased to a person or organization is known as a landlord (also a lessee or renter). The term "landlord" is used to describe a legal person in this situation. Lessor and owner are other terms. For the female owners, the title "landlady" may be used. Landlord/landlady refers to the manager of a bar who is legally a licensed victualler in the United Kingdom. In terms of political economy, it only applies to the owner of undeveloped natural resources (such as land, not including structures), from which revenue is derived in the form of economic rent. The idea of a landlord can be traced to the feudal system of manoralism (seignorialism), in which a landed estate is owned by a Lord of the Manor (mesne lords), typically members of the lower nobility who evolved into the rank of knights in the high medieval period, holding their fief via subinfeudation. However, in some instances, the land may also be directly subject to a member of higher nobility, as in The latifundia (wide farmsteads worked by peasants) and villa systems of the Roman Empire are ultimately continued by the medieval system.
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A customer buys 100 shares of preferred at $51 per share. The par value is $50. The dividend rate is 8%. Each dividend payment would be:
$50 is the par value. The yield on dividends is 8%. According to each dividend payment: The annual rate is equal to 8% times the $50 par value, or $4 per share, multiplied by 100 shares to equal $400.
What is accurate regarding preferred stock?The most accurate response is c. Because preferred stock distributions are frequently constant over time, a preferred stock can be valued in perpetuity. The preferred stock of an organisation is that stock whose dividend payment is made before that of common stocks.
The par value formula is what?Retained earnings are subtracted from total equity to determine it. par is defined as par value times the number of shares issued. further capital contributions.
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The management of Gilbert Inc., an automobile parts manufacturer, has created a separate department to deal with the company's increasing hiring needs. The department hires skilled employees and ensures that all organizational activities are in compliance with government regulations. In the given scenario, the new department created by Gilbert Inc. is concemed with O a. operations management e b. personnel management ec. scientific management e d. finance management
Personal management or self-management skills involve your ability to control your feelings, thoughts and actions.
What does personnel management mean?The activity of managing a company's employees, for example by managing employment records, organizing training, and helping with their problems: Large organizations with substantial personnel management resources tend to grade employees each year.Personnel managers also devise and enforce rules, policies, and procedures. For example, in workplace conflicts, including harassment, personnel managers address the issue. In addition, they create employee guidelines and align employer hiring practices with employment regulations and laws.Personnel management focuses on the maintenance of all personnel and administrative systems, whereas human resource management has a more strategic approach, forecasting the organisation's needs and continuously monitoring and adjusting all systems. Self-management skills are the abilities that allow people to control their thoughts, feelings and actions. If you have strong self-management skills, you're able to set goals independently and take the initiative to achieve them.
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Consumers who hesitate to purchase goods because they worry about the potentially low wages paid to workers in the fast fashion industry are expressing ______ concerns. Multiple choice question. regional culture sustainability technological generational
Greenwashing, sometimes known as "green shine," is a strategy used to take advantage of the rising consumer desire for environmentally friendly goods, whether it means products are more organic, healthier, chemical-free, recyclable, or less resource-intensive.
Which of the following best describes the initial market segmentation Mcq stage?Five steps make up the market segmentation process. Organize prospective buyers into segments. 2 categorize products into groups 3 calculate market sizes and create a grid of markets and products. 4 choose target markets, and 5 implement marketing strategies to reach those markets.
Give an example of what undifferentiated marketing is.Indistinct marketing is a type of advertising in which a corporation creates a single message for every single member of its audience. It is sometimes referred to as clever advertising, and it's a typical marketing tactic. Coca-Cola, for instance, speaks to its whole audience via a non-differentiated marketing strategy.
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