A company's board of directors votes to declare a cash dividend of $1.45 per share of common stock. The company has 29,000 shares authorized, 24,000 issued, and 23,500 shares outstanding. The total amount of the cash dividend is:
Answer 41,050.
A company's board of directors votes to declare a cash dividend of $1.45 per share of common stock. The company has 29,000 shares authorized, 24,000 issued, and 23,500 shares outstanding. The total amount of the cash dividend is: $41,050.
The board of directors at Blaine Glassworks want their company's products to be of higher quality than the products of other companies in the market, and think that they are hitting this target. However, a recent survey found that customers rate the company's products as below average due to the inferior process design specifications in the company. This is an example of _____ in the GAP model.
When the survey found that customers rate the company's products as below average, this is an example of Gap 2 in the GAP model.
The Gaps model are used in the Service Delivery Process.
The Gaps model helps to understand customer satisfaction. The Gap model are divided in GAP 1, GAP 2, GAP 3, GAP 4 and GAP 5.The Gap 2 is one that deal with difference between the actual specification and management perception.Hence, when the survey found that customers rate the company's products as below average, this is an example of Gap 2 in the GAP model.
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Subprime lending is thought to be a contributing factor to the recent housing bubble. Which is an example of subprime lending
Considering the recent housing bubble analysis, the example of subprime lending is Bradley is a first-time homebuyer who does not have enough money for the usual 20% required for a down payment. Nonetheless, a bank offers Bradley a loan because his income is sufficient and home prices have increased.
This is because subprime lending is a type of lending whereby the lender lends money to borrowers with low credit ratings.
Also, it should be noted that Above-average interest rates characterize subprime lending.
Given that Bradley can not afford the usual 20% required for a down payment, this shows he is a borrower with low credit ratings.
Hence, in this case, it is concluded that the correct answer is option A.
The available options are the following:
A. Bradley is a first-time homebuyer who does not enough money for the usual 20% required for a down payment. Nonetheless, a bank offers Bradley a loan because his income is sufficient and home prices have historically increased.
B. Jurgen wants to purchase a home and is hoping to minimize his monthly mortgage payments. The bank offers Jurgen an adjustable rate loan which has a lower initial rate but will potentially increase in the future.
C. Chris is a real estate tycoon. He owns many homes and apartment complexes. Because he owns so many properties, he is particularly vulnerable to fluctuations in the real estate market. His bank is willing to loan him more money despite this risk.
D. Vincenzo does not have sufficient income to afford the payments on the mortgage for which he is applying. However, Vincenzo\'s older and wealthier girl friend has agreed to co-sign the loan. The bank agrees to loan Vincenzo more than he can afford to repay because of existence of his co-signer.
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Hawley Enterprises has total assets of $387 million and total liabilities of $115 million. What is their debt to assets ratio
Answer:
The debt to asset ratio would be 29.7%
Explanation:
The debt to asset ratio is the total liabilities divided by total assets so, 115/387= 0.2971 or 29.71%
What is one way to earn more money through Social Security?
A. Work part time rather than full time.
B. Retire as soon as you can collect Social Security.
C. Delay retirement until age 70.
D. Start collecting Social Security at 62.
Answer:
The answer is C
Explanation:
The longer you wait to collect SSI the larger the amount will be due to the fact you have paid in more.
Answer:
c
Explanation:
Differentiate between Cloud computing
and Grid computing.
Cloud computing is based on a Client-Server model. Cloud computing is a highly accessible service that utilizes centralized resources. Cloud computing is a pay-as-you-go model, which implies that customers pay for the service they get.
The second one, is a distributed computer model known as Grid Computing. Users in grid computing do not have to pay for the usage of resources in a collaborative manner.
Examples of differences between the two:Cloud computing is a client-server computing architecture, while Cloud Computing is a distributed computing architecture.Cloud computing is a centralized executive, while Grid Computing is a decentralized executive.In Cloud Computing, resources are used in centralized pattern. While in Grid Computing, resources are used in collaborative, shared pattern.Cloud Computing is more flexible than Grid ComputingIn Cloud Computing, the users pay for the use. Vice versa that is not the case.Cloud Computing is a high accessible service, while Grid Computing is a low accessible service.Cloud Computing can be accessed through standard web protocols, white Grid Computing is accessible through grid middleware.Since the features and functions of complex products like CRM or ERP are not easy to identify, ________ is a major task when implementing enterprise systems.
what happen when unity is not there?
Answer:
without unity there's no growth no integrity no freedom and definitely no patriotism
Calculate the present value of an asset worth $2,000 four years from now if the interest rate is 6 percent. Multiple Choice $2,480 $2,524.95 $1,520
The present value of the asset worth $2,000 four years from now is $1,584.19.
The formula for the present value is F*(1 + r)^-n
Given information
Future value = 2000
r = 6%
n = 4%
Present value = $2000*(1+6%)^-4
Present value = $2000*0.792094
Present value = $1584.187
Present value = $1,584.19
Hence, the present value of the asset worth $2,000 four years from now is $1,584.19.
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XYZ Company had 200,000 shares of common stock outstanding on December 31, 2020. On July 1, 2021, XYZ issued an additional 44,000 shares for cash. On January 1, 2021, XYZ issued 16,000 shares of convertible preferred stock. The preferred stock had a par value of $100 per share and paid a 6% dividend. Each share of preferred stock is convertible into 8 shares of common. During 2021, XYZ paid the regular annual dividend on the preferred and common stock. Net income for the year was $270,000. Required: Calculate XYZ's basic and diluted earnings per share for 2021. (Round your answers to 2 decimal places.)
The XYZ Company's basic earnings per share are $0.71, while the diluted earnings per share are $0.72.
Data and Calculations:
Outstanding Common stock shares on Dec. 31, 2020 = 200,000 shares
July 1, 2021, Issuance of 44,000 shares
Total outstanding common stock
January 1, 2021, Issuance of 16,000 convertible preferred stock
Par value of preferred stock = $100 per share
The Dividend rate of preferred stock = 6%
Convertibility of preferred stock = 8 common shares
Net income = $270,000
Preferred dividend = $96,000 ($1,600,000 x 6%)
Earnings for common stockholders = $174,000 ($270,000 - $96,000)
Basic earnings per share = (Net income - Preferred Dividend)/244,000
= ($174,000)/244,000
= $0.71
Convertible Preferred into Common stock = 128,000 (16,000 x 8) shares
Total shares = 372,000 (244,000 + 128,000)
Diluted earnings per share = $270,000/372,000
= $0.73
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The appropriate section in the statement of cash flows for reporting the purchase of land in exchange for common stock is: Multiple Choice Operating activities. Financing activities. Investing activities. In a note to the statement or in a separate schedule. Reconciliation of cash balance.
The purchase of land in exchange for common stock should be adequately reported in cash flows statement through the Schedule of Non-cash investing or financing activity.
Basically, the non-cash investing and financing activities entails use of some financial tools (not cash) to make an investment or purchase.
The examples of transaction reported as non-cash investing and financing activities is taking out of loan or signing a note payable.In conclusion, the purchase of land in exchange for common stock should be reported in the schedule of Non-cash investing or financing activity.
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Exercise 11-7 (Static) Depreciation methods; partial periods [LO11-2] On March 31, 2021, Susquehanna Insurance purchased an office building for $12,000,000. Based on their relative fair values, one-third of the purchase price was allocated to the land and two-thirds to the building. Furniture and fixtures were purchased separately from office equipment on the same date for $1,200,000 and $700,000, respectively. The company uses the straight-line method to depreciate its buildings and the double-declining-balance method to depreciate all other depreciable assets. The estimated useful lives and residual values of these assets are as follows: Service Life Residual Value Building 30 10% of cost Furniture and fixtures 10 10% of cost Office equipment 5 $30,000 Required: Calculate depreciation for 2021 and 2022.
Depreciation is the accounting method of allocating cost of an asset over its useful life.
It can be calculated in different ways.
The data given is
DepreciationUseful Residual Year
Life Value 2021 2022
Building 30 10% of cost 180,000 240,000
8,000,000
Furniture and fixtures 10 10% of cost 1800,000 2040,000
120,000
Office equipment 5 $30,000 210,000 196,000
Note: The first year's depreciation for the three assets is lesser due to the depreciation calculated for 9 months from April to December and the next year's depreciation is for 12 months.
Depreciation Straight Line Method= Cost - Salvage Value/ Useful Life
A. Depreciation Building Straight Line Method= $ 8,000,000- $800,000/ 30= $ 240,000
The depreciation expense using the straight line method does not change unless the salvage value is reached.
B. Straight Line Rate= 100%/ useful Life
Straight Line Rate for furniture= 100%/ useful Life= 100%/10= 10 %
Straight Line Rate Office Equipment= 100%/ useful Life= 100%/ 5= 20 %
Double Declining Method = 2 * Straight Line Rate
Double Declining Method Furniture= 2 * Straight Line Rate= 2*10%= 20%
Double Declining Method Office Equipment= 2 * Straight Line Rate= 2*20%= 40%
In double declining method the rate is multiplied to the cost to get the depreciation expense. 20 % of $ 12,000,000= $ 2400,000
Each year the rate is multiplied with the remaining book value after deducting the depreciation expense from the cost as $ 12,000,000- $ 1,800,000= $ 10,200,000
Next years depreciation will be $ 10,200,000 * 20%= $ 2040,000.
This will be added in the original depreciation expense $ 1800,000 + $ 2040,000 = $ 3840,000 and deducted from cost to get the book value. $ 12,000,000- $ 3840,000 = $ 8160,000
Again rate will be multiplied and each years depreciation will be calculated similarly.
It has been summarized in the table below.
Years Dep Rate Dep Expense Accu. Dep. Book
Value
a. 2021 20% 12,000,000 2400,000 1800,000 $ 10,200,000
b. 2022 20% $ 10,200,000 2040,000 3840,000 $ 8160,000
Office Equipment
Years Dep Rate Dep Expense Accu. Dep. Book
Value
a. 2021 40% 700,000 280,000 210 ,000 $ 490,000
b. 2022 40% $ 490,000 196,000 406,000 $ 294,000
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Since graduating college, you have worked in the promotion department at the headquarters of a national hospital chain. Because of your excellent record, you’ve now been given a high-profile, challenging new job: manager of promotion for Mercy Health, an old city hospital extensively renovated and upgraded to compete with suburban health care institutions. It won’t be easy, as your budget is tight. Moreover, you’ve learned that patient and revenue numbers at Mercy haven’t increased despite months of advertising its state-of-the-art acute care facilities as well as its innovative, award-winning Wellness Center.
Right off the bat, you must make a fundamental and tricky choice: What is the correct promotion objective? Your past experience has been with brand-new hospitals, which clearly need promotion to build awareness that they exist. But this institution isn’t new, so you could reasonably focus either on stimulating demand, or on encouraging trial.
Demand stimulation might be appropriate if prospective patients—or referring physicians—aren’t clear about how Mercy Health stacks up against competition. You must think about the feedback from previous advertising: Did it succeed in differentiating your product?
Encouraging trial would be the better choice if people know how Mercy compares to alternatives but must be nudged to act on that knowledge. Dr. Wills, your medical advisor, reminds you that this approach could be particularly effective with physicians who routinely refer patients to other hospitals and need some incentive to change their habits.
Which objective should you choose?
Encouraging trial
OR
Stimulating demand
The ideal objective, analyzing the scenario of the question, is to encourage trial, because in this way the consumer could use Mercy health's services and generate their own perception about the benefits of the hospital in relation to its competitors.
This strategy is more efficient when Mercy knows what the differentials are, as this way potential customers are also able to perceive the benefits of Mercy's installations and prove the institution's differentials from real experience.
Therefore, in this case, stimulating demand would not be an effective approach, as a previous publicity of the company that did not achieve the necessary achievements has already been carried out, that is, it was unable to differentiate its product and increase the number of patients and revenues of the company.
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Marcela heard her manager loud and clear: Marcela needed to be more careful in her work or she wouldn’t have a job. Marcela ______________ to her manager, saying, "I will definitely make fewer errors from now on."
a. selected a channel
b. decoded a message
c. gave feedback
Answer: Marcela decoded a message to her manager, saying, "I will definitely make fewer errors from now on."
Marcela selected a channel to her manager, saying, "I will definitely make fewer errors from now on."
Marcela gave feedback to her manager, saying, "I will definitely make fewer errors from now on."
Explanation: The one that sounds better in the sentence is the correct answer the ones that sound like it doesn't fit in the sentence is incorrect.
The nature of intellectual property laws and how they are enforced is one aspect of a country's _____.
The aspect of a country making some changes to its intellectual property laws and how they are enforced is based on the:
B. Regulatory practicesAccording to the given question, we are asked to state the aspect of a country making some changes to its intellectual property laws and how they are enforced,
As a result of this, we can see that regulatory practices are those things which a country or an organisation does so that some aspects of its functioning system is controlled. With this in mind, we can see that adjusting property laws is an example of a regulatory practise.
Therefore, the correct answer is option C
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It is better to go to banks instead of family and friends for business loans because ______. (Select all that apply)
It is better to go to banks instead of family and friends for business loans because;
Banks can assist the business in analyzing problems.Loans from family can hurt family relationships.
One of the primary reasons why financial institutions such as banks are established is to grant loans to its customers.
Banks assist people make sound financial decisions whilst also analysing their business needs such that the loan borrowed would be properly utilized.
loans from family can hurt relationships because such loans are based on trust and once the borrower is not able to payback as at when due, then such could hurt family relationships.
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Lewis is responsible for all installation activities at a large utility company. He would be considered a _______ manager.
Based on the job description of Lewis, we can infer that he is a staff manager for the company.
A staff manager:
Oversees the activities of a unit of the business Is in charge of a team or department that maintains company servicesInstalling various tools and equipment for utilities is an activity that supports a utility company and Lewis is in charge of the department that does this. He therefore fits the definition of a staff manager.
In conclusion, Lewis is a staff manager.
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A manufacturer of fine pens produces in two plants. The total cost of producing in
the first plant is given by
T C1 = y12 + 100.
The total cost of producing in the second plant is given by
TC2=y23 +200. 3
In these cost functions, y1 corresponds to the number of pens produced in the first plant, and y2 corresponds to the number of pens produced in the second plant. Suppose the firm is producing 60 fine pens. If the firm is minimizing costs, how many pens is it producing in the first plant?
If the manufacturer of the fine pens is minimizing costs, it will produce the 60 pens at the first plant, incurring a total cost of $3,900, which is detailed as follows:
Variable costs = $3,600 (60 x 60)
Fixed costs at first plant = $100
Fixed costs at second plant (opportunity costs) = $200
Data and Calculations:
Total production cost in first plant = TC1 = y₁²+ 100.
Total production cost in second plant = TC2=y₂³ +200
Where:
y₁ = number of pens produced in the first plant
y₂ = number of pens produced in the second plant
Total cost of producing at the first plant = $3,900 (60² + 100) + 200
Total cost of producing at the second plant = $216,200 (60³ + 200)
Thus, if the firm produces 60 fine pens, and wants to minimize costs, it will produce the 60 fine pens at the first plant with a total cost of $3,900 (60² + 100) + 200, instead of producing the 60 fine pens at the second plant with a total cost of $216,200 (60³ + 200) or even any part of the fine pens.
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Beacon Petroleum purchased an operational oil well for $8 million and expects to extract 16 million barrels over the 10-year life of the
well. Beacon estimated the well's salvage value to be zero. What is the firm's cost of goods sold for year 1 if it extracts 2.5 million
barrels of oil and sells 2.0 million barrels of oil?
O $1.00 million
O $1.25 million
O $0.25 million
O $2.25 million
Answer:1.00 million
Explanation:
Simko Company issued $680,000, 5-year, 5 percent bonds on January 1, 2021. The bonds were issued for $620,000. Interest is payable annually on December 31. Using straight-line amortization, prepare journal entries to record (a) the bond issuance on January 1, 2021, and (b) the payment of interest on December 31, 2021.
The Simko Company's Journal Entries to record the following transactions are as follows:
a) Bond Issuance on January 1, 2021:
Debit Cash $620,000
Debit Bonds Discount $60,000
Credit Bonds Payable $680,000
To record the issuance of bonds at a discount.b) Payment of Interest on December 31, 2021:
Debit Interest Expense $46,000
Credit Discount Amortization $12,000
Credit Cash $34,000
To record the payment of interest and amortization of discount.Data and Calculations:
Bonds Face value = $680,000
Bonds Proceeds = $620,000
Bonds Discounts = $60,000 ($680,000 - $620,000)
Maturity period = 5 years
Coupon interest rate = 5%
Interest payment = annually on December 31
Amortization method = straight-line
Annual amortization = $12,000 ($60,000/5)
December 31, 2021:
Cash payment = $34,000 ($680,000 x 5%)
Discount amortization = $12,000
Interest Expense = $46,000 ($34,000 + $12,000)
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Assume that banks hold no excess reserves and that all currency is deposited into the banking system. If the required reserve ratio is 5.00%, and the Federal Reserve wants to increase the money supply by $35.00 million, the Fed would need to make an open market purchase of $ __________ million. (Insert your answer in millions, and round to two decimal places.)
Assume that banks hold no excess reserves and that all currency is deposited into the banking system. If the required reserve ratio is 5.00%, and the Federal Reserve wants to decrease the money supply by $75.00 million, the Fed would need to make an open market sale of $ _________ million. (Insert your answer in millions, and round to two decimal places.)
Suppose that banks decide to hold excess reserves. In order for the Federal Reserve to change the money supply by the same amounts as in parts 1 and 2, it would need to make
Choose one: ______
A. a smaller open market purchase but a larger open market sale.
B. a larger open market purchase and a larger open market sale.
C. a smaller open market purchase and a smaller open market sale.
D. a larger open market purchase but a smaller open market sale.
The Fed would need to make an open market purchase of $1.75 million.
The Fed would need to make an open market sale of $3.75 million.
If the banks hold excess reserves, the Federal Reserve would make a larger open market purchase but a smaller open market sale.
The policies undertaken by the Central Bank of a country is known as monetary policy.
Types of monetary policy
Expansionary monetary policy: these are policy steps taken to increase the supply of money in an economy. An example is an open market purchase.Contractionary monetary policy: these are policy steps taken to decrease the supply of money in an economy. An example is an open market sale.
Amount of open market purchase = targeted increase in money supply / money multiplier
Money multiplier = 1 / reserve requirement
1/ 0.05 = 20
$35 million / 20 = $1.75 million
Amount of open market sale = $75 million / 20 = $3.75 million
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Suppose that in a country with a closed economy, income is 256, consumption is 149, investment is 63, taxes are 78, and transfer payments are 23. What is the value of public savings
The value of public savings is 55
Public savings is government revenue less government spending. Government revenue source is usually taxes. Government spending includes transfer payments and amounts expended on public projects.
Public savings = taxes - transfer savings
78 - 23 = 55
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TB MC Qu. 11-59 (Static) A limitation of the internal rate of return... A limitation of the internal rate of return method is that it:
Limitations of the internal rate of return are:
A project can have more than one internal rate of return.It fails to reflect varying levels of risk over a project's life.The internal rate of return is a capital budgeting method. It is the discount rate that equates the after-tax cash flows from an investment to the amount invested.
If the internal rate of return is greater than the required return of the project, the project should be accepted. If this is not the case, the project should be rejected.
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In the long run, a. inputs that were fixed in the short run remain fixed. b. variable inputs are rarely used. c. inputs that were fixed in the short run become variable. d. inputs that were variable in the short run become fixed.
Eventually in the long run in a firm, the inputs that were fixed in the short run become variable.
In a firm production, the factor of production including (land, capital entrepreneurship) are fixed in short run whereas, only labor factor is variable in the period.
But when the firm is in long run, all factors of production and costs are already variable.Hence, the Option C is correct because in the long run in a firm, the inputs that were fixed in the short run become variable.
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A retirement account in which investments are not tax-deferred but can be
withdrawn tax-free is called a
A. 401(k)
B. Roth IRA
O C. SEP IRA
O D. traditional IRA
Answer:
Roth IRA
Explanation:
A Roth IRA is a form of a retirement plan that does not permit assets to grow tax-deferred but permits tax-free withdrawals. Therefore, the correct answer is option b. Roth IRA.
With its tax-free growth and withdrawals, increased flexibility, and potential for higher profits, a Roth IRA is an effective tool for retirement savings. A Roth IRA's tax-free growth and withdrawals are one of its main advantages, which can be a big plus for investors who anticipate being in a higher tax band in retirement.
Investors have more freedom and control over their retirement funds because Roth IRAs do not have mandatory minimum withdrawals. They are free to keep their funds in the account indefinitely.
The fact that Roth IRAs do not have the same income restrictions as standard IRAs is another benefit of them. This makes Roth IRAs an appealing alternative for high-earners who might not be qualified for other types of retirement accounts because investors can contribute to one regardless of their income level.
Therefore, the correct answer is option b. Roth IRA.
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#SPJ5
the current price of a stock is 200 if a coll option on this stock has a strike price of 201 the call is
The call in this scenario is known as Out of the money (OTM).
Out of the money is when an option has no intrinsic value but rather, has an extrinsic value.
Here, the current stock price is below the strike price of 201,then, we say that the call is out of money.A call option is called Out of the money when the underlying price is trading below the strike price of the call.
Hence, the call in this scenario is known as Out of the money (OTM)
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A major advantage of the corporate form of ownership is ______. Multiple choice question. unlimited legal liability ease of formation limited life limited legal liability that corporate earnings aren't taxed until they are distributed to owners as dividends
The major advantage of the corporate form of ownership is limited legal liability which means that the owner is limited to liability up to the tune of the amount that he invested in the company.
The corporate form of ownership means a business/organization that is operating as a legal entity, that is, it is run separate from the parties who own it.
In other word, the corporation which operates as legal entity is created for purpose of operating for profit for individuals, stockholders, shareholders etc
Some advantages of corporation includes
Owners has limited liability.The easy transfer of ownership.The corporations usually lasts forever.In conclusion, the major advantage of the corporate form of ownership is limited legal liability which means that the owner is limited to liability up to the tune of the amount that he invested in the company.
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On January 1, Year 1, Kennard Co. issued $2,000,000, 5%, 10-year bonds, with interest payable on June 30 and December 31 to yield 6%. The bonds were issued for $1,851,234. a. Prepare an amortization schedule for Year 1 and Year 2 using the effective interest rate method. Round answers to the nearest dollar. Enter all amounts as positive numbers.
The Amortization Schedule for Kennard Co. using the effective interest rate method is as follows:
Date Cash Interest Amortization Balance
Payment Expense
Jan. 1, Yr 1 $1,851,234
June 30 Yr 1 $50,000 $55,537 $5,537 $1,856,771
Dec. 31 Yr 1 $50,000 $55,703 $5,703 $1,862,474
June 30 Yr 2 $50,000 $55,874 $5,874 $1,868,348
Dec. 31, Yr 2 $50,000 $56,050 $6,050 $1,874,398
Data and Calculations:
Face value of bonds = $2,000,000
Bonds Proceeds = 1,851,234
Bonds Discounts = $148,766
Maturity period = 10 years
Coupon interest rate = 5%
Market interest rate = 6%
Payment of interest = June 30 and December 31 annually
June 30, Year 1:
Interest Expense = $55,537 ($1,851,234 x 6% x 1/2)
Cash payment = $50,000 ($2,000,000 x 5% x 1/2)
Amortization of discount = $5,537 ($55,537 - $50,000)
Bonds Payable value = $1,856,771 ($1,851,234 + $5,537)
December 31, Year 1:
Interest Expense = $55,703 ($1,856,771 x 6% x 1/2)
Cash payment = $50,000 ($2,000,000 x 5% x 1/2)
Amortization of discount = $5,703 ($55,703 - $50,000)
Bonds Payable value = $1,862,474 ($1,856,771 + $5,703)
June 30, Year 2:
Interest Expense = $55,874 ($1,862,474 x 6% x 1/2)
Cash payment = $50,000 ($2,000,000 x 5% x 1/2)
Amortization of discount = $5,874 ($55,874 - $50,000)
Bonds Payable value = $1,868,348 ($1,862,474 + $5,874)
December 31, Year 2:
Interest Expense = $56,050($1,868,348 x 6% x 1/2)
Cash payment = $50,000 ($2,000,000 x 5% x 1/2)
Amortization of discount = $6,050 ($56,050 - $50,000)
Bonds Payable value = $1,874,398 ($1,868,348 + $6,050)
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The type of leadership most appropriate when major changes are needed in an organization would be: Group of answer choices transactional transformational path-goal managerial grid task-centered
The name which is given to the type of leadership which is most appropriate when major changes are needed in an organization would be transformational leadership.
According to the given question, we are asked to state the type of leadership which would be best suited when there is a need to effect major changes in an organization.
As a result of this, we can see that the name of this type of leadership is the transformational leadership as the leader pushes the workers to go beyond their self interests to see a change.
The other options are not appropriate for major changes as they are more concerned with the satisfaction of the workers rather than getting major changes.
Therefore, the correct answer is option A
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Sometimes, the market research we do for product development and the message testing we do for ad campaigns yield surprising results. Which positioning statement was most surprising for NOT yielding the highest AWARENESS with our target segment
The positioning statement that was most surprising for NOT yielding the highest AWARENESS with our target segment is C. Eco-friendly.
Before embracing the Eco-friendly positioning statement, the company has to show that it was not just adopting a marketing strategy that does not resonate with its internal environment.
In this regard, an Eco-friendly positioning statement should ensure that the company:
Lives the Eco-friendly promise and become a leader in the Eco-friendly movement.Creates an Eco-friendly message from the inside out.Participates in community Eco-friendly outreach programs.Question Options:
A. Fashionable
B. Cutting Edge
C. Eco-friendly
Thus, perhaps for failing to live the Eco-friendly mantra, the target segment did not show the highest awareness.
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