Kansas Pizza Pantry opened its first restaurant in Lawrence, Kansas in 1985. Almost immediately after the first location opened, it expanded from Kansas Pizza Pantry to more than 250 locations in more than 30 states and 11 countries. Kansas Pizza Pantry completed an initial public offering in August 2000. Several years ago, Silver Capital completed the acquisition of Kansas Pizza Pantry and, as a result of the acquisition, the company's common stock is no longer publicly traded.
KANSAS PIZZA PANTRY, INC., AND SUBSIDIARIES
Consolidated Statements of Operations
(amounts in thousands, except for per share data)
Year 3 Year 2 Year 1
Revenues:
Restaurant sales $ 633,106 $ 652,685 $ 665,616
Royalties from licensing agreement 6,722 8,239 6,580
Domestic franchise revenues 4,200 2,934 2,757
International franchise revenues 3,153 2,178 2,121
Total revenues 647,181 666,036 677,074
Costs and expenses:
Food, beverage and paper supplies 149,732 155,181 165,526
Labor 237,383 247,850 247,276
Direct operating and occupancy 142,920 142,473 140,367
Cost of sales 530,035 545,504 553,169
General and administrative 50,831 51,041 51,642
Depreciation and amortization 37,156 40,331 40,299
Pre-opening costs 3,369 1,893 4,478
Loss on impairment of property and equipment 18,952 23,441 13,336
Store closure costs 1,758 564 1,033
Litigation, settlement and other costs 8,909 1,659 736
Total costs and expenses 651,010 664,433 664,693
Operating (loss)/income (6,279 ) 3,303 12,381
Interest expense, net (26 ) (783) (1,324)
(Loss)/income before income tax (benefit)/provision (6,305 ) 2,520 11,057
Income tax (benefit)/provision (5,239 ) (2,141) 2,395
Net (loss)/income $ (1,066 ) $ 4,661 $ 8,662
Net (loss)/income per common share:
Basic $ (0.07 ) $ 0.19 $ 0.34
Diluted $ (0.07 ) $ 0.19 $ 0.34
Weighted average shares used in calculating net (loss)/income per common share:
Basic 24,738 24,564 25,193
Diluted 24,738 24,393 25,211
KANSAS PIZZA PANTRY, INC., AND SUBSIDIARIES
Consolidated Balance Sheets
(in thousands, except for share data)
Year 3 Year 2
Assets
Current assets:
Cash and cash equivalents $ 14,465 $ 23,724
Other receivables 12,844 13,041
Inventories 6,427 6,557
Current deferred tax asset, net 8,675 7,576
Prepaid rent 306 5,957
Other prepaid expenses 2,818 2,281
Total current assets 45,535 59,136
Property and equipment, net 242,446 256,416
Noncurrent deferred tax asset, net 22,601 25,511
Goodwill 4,722 4,872
Other intangibles, net 5,087 4,964
Other assets 8,813 7,409
Total assets $ 329,204 $ 358,308
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable $ 17,675 $ 11,763
Accrued compensation and benefits 23,923 23,701
Accrued rent 21,174 20,287
Deferred rent credits 4,358 4,245
Other accrued liabilities 14,190 11,915
Gift card liability 14,877 21,140
Store closure reserve 79 351
Total current liabilities 96,276 93,402
Long-term debt --- 22,800
Other liabilities 9,986 8,728
Deferred rent credits, net of current portion 33,677 32,978
Income taxes payable, net of current portion 329 10,125
Commitments and contingencies - -
Stockholders’ equity:
Common stock—$0.01 par value, 80,050,000 shares
authorized, 27,100,000 and 26,700,000 shares issued and outstanding at end of Year 3, and Year 2, respectively 271 267
Additional paid-in capital 174,563 174,500
Retained earnings 14,102 15,508
Total stockholders’ equity 188,936 190,275
Total liabilities and stockholders’ equity $ 329,204 $ 358,308
Required:
Compute the following ratios for Year 3 using information from the company annual report that was issued before Kansas Pizza Pantry was acquired. Assume a market price per share of $1.26.(Round your answers to 2 decimal places. Enter percentage answers rounded to 2 decimal places (i.e. 0.1234 should be entered as 12.34). Negative amounts should be indicated by a minus sign.)
Ratios are: Return on equity, Net profit margin, Inventory turnover, Current ratio, Quick Ratio, Debt-to equity ratio, Price/earnings ratio.

Answers

Answer 1

The financial ratios for Kansas Pizza Pantry are computed as follows:

1. Return on Equity = Net loss/Stockholders' Equity x 100

= $(1,066)/$188,936 x 100

= -0.56%

2. Net Profit Margin = Net loss/Total revenue x 100

= $(1,066)/$647,181 x 100

= -0.16%

3. Inventory Turnover = Cost of goods sold/Average  Inventory

= $530,035/$6,492

= 81.6 times

4. Current Ratio = Current assets/Current liabilities

=  $45,535/$96,276

= 0.47

5. Quick Ratio = Current assets - Inventories/Current liabilities

= $45,535 - $6,427/$96,276

= 0.41

6. Debt-to-Equity Ratio = Total Debts/Total Equity

= $140,268/$188,936

= 74%

7. Price/Earnings Ratio = $1.26/$(0.07)

= -18 times

Data and Calculations:

Total revenues = $647,181

Cost of sales = $530,035

Net (loss)/income = $(1,066)

Basic EPS = $ (0.07)

Total current assets = $45,535

Total current liabilities = $96,276

Total liabilities and stockholders’ equity = $329,204

Total stockholders’ equity = $188,936

Total liabilities = $140,268 ($329,204 - $188,936)

Less current liabilities = $96,276

Long-term liabilities = $43,992 ($140,268 - $96,276)

Average Inventories = $6,492 ($6,427 + $6,557)/2

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Related Questions

Bryan Corp. has two departments: Wholesale and Retail. The following information is available: Wholesale Retail Total Actual sales (in units) 20,000 30,000 50,000 Budgeted sales 15,000 45,000 60,000 Budgeted contribution margin (per unit) $5 $3 What is the sales-quantity variance for the retail division

Answers

The sales-quantity variance for the Retail Division of Bryan Corp. is 15,000 units (unfavorable).

Data and Calculations:

Divisions                                               Wholesale      Retail         Total

Actual sales (in units)                              20,000      30,000     50,000

Budgeted sales                                       15,000       45,000     60,000

Budgeted contribution margin (per unit)     $5               $3

Sales-quantity variance                         5,000 F    15,000 U   10,000 U

Sales-quantity variance for the Retail Division = 15,000 units U (45,000 - 30,000).

Thus, the Retail Division recorded an unfavorable sales-quantity variance of 15,000 units.

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The University could continue to use the present bus for the next seven years. Whether the present bus is used or a new bus is purchased, the bus would be traded in for another bus at the end of seven years. The University uses a discount rate of 12% and the total cost approach to net present value analysis. If the new bus is purchased, the present value of the annual cash operating costs associated with this alternative is closest to:

Answers

Answer:

If the present bus is repaired, the present value of the annual cash operating costs associated with this alternative is calculated as follows;

The new chairman of the Ionian Central Bank (ICB) is preparing for her first board meeting. She is expected to recommend a monetary policy for the board to pursue. She decides to use the Taylor rule, which was originally developed for the U.S. Federal Reserve. Ionia's potential GDP is 100 million drachma, but current GDP is 96 million . What is Ionia's output gap

Answers

By using the Taylor rule used the U.S. Federal Reserve, the Output gap for Ionian Central Bank will equal -4%.

Output gap helps to measure the difference between the actual output of an economy and its potential output.

The formula to use to derive Ionia's Output gap is {[Current GDP - Potential GDP} / 100}}

Ionia's Output gap = (96 - 100)/100

Ionia's Output gap = -4 / 100

Ionia's Output gap = -4%

Therefore, by using the Taylor rule used the U.S. Federal Reserve, the Output gap for Ionian Central Bank will equal -4%.

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Your boss has just asked you to take over coordination of the company’s monthly potluck, which is scheduled for next week. How should you get the word out to participants?

This is a _____1______ message, so you should ______2______.

PART 1
a. routine
b. nonroutine

PART 2
a. Send a mass e-mail to all participants
b. Leave a message on each participant’s answering machine

Answers

Answer:

a. routine

a. Send a mass e-mail to all participants

Explanation:

In this case, your message is routine, and it is best conveyed with a less-rich medium. People are familiar with the potluck, because it is a regularly scheduled event. If you send a mass e-mail, people will glance at it and assume that everything is fine. If you use a richer medium, such as a telephone message, people may wonder whether there is a hidden meaning behind your words. For example, they might wonder whether management will announce bad news at the potluck and wants to make sure everyone is there to hear it.

When government regulations are influenced by lobbyists for the producers in a market, the regulations often:

Answers

The government regulations which are influenced by the lobbyists often make it difficult for new producers to enter the market.

The Lobbyists refers to groups that aims to influence political decisions on behalf of individuals and organizations.

The activities of the Lobbyists were at peak during the gilded age where the factory manufacturer and politicians engaged is great scandal to influence government policies.

Therefore, the Option D is correct because the government regulations which are influenced by the lobbyists often make it difficult for new producers to enter the market.

Missing options includes "a. raise market demand, b. are biased in favor of consumer safety c.  reduce costs of production, increasing competitive pressures d.  make it more difficult for new producers to enter the market."

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do you guys know if it’s legal to buy things from ebay for let’s say 80 dollars but the real worth is like 110 or something. and i sell it for 100 and make a 20 dollar profit and keep doing that do you guys know if it’s legal or not?

Answers

This is legal and all companies do this also.

Products are manufactured at cheap rates then the stores who buy the products also mark up the products so both the manufacturer and seller makes profit.

Just properly label the item in its condition to avoid chargebacks and refunds.

Even though it is often the case that no cash outflows result when demand exceeds capacity, __________ can nevertheless be experienced in those circumstances. Multiple Choice holding costs service costs foreorder costs shortage costs setup costs

Answers

Even though it is often the case that no cash outflows result when demand exceeds capacity, shortage costs can nevertheless be experienced in those circumstances.

Shortage costs will now be explained.

What are Shortage costs?

Shortage costs are those costs that an organization suffers when there is no inventory in stock. These could arise when;

Customers go to other sources to purchase the itemsWhen the business has to pay for the cost of shipping goods to the warehouse

So even when the business cannot meet the demands of customers, they might still suffer from shortage costs as explained above. So, even if there is no cash outflow, there are shortage costs.

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Examples of variable costs include all the following except: A. the plant manager's salary. B. direct labor costs. C. electricity used in running production machinery. D. raw materials costs.

Answers

Examples of variable costs include all of the following except the plant manager's salary, which is an example of a fixed cost, which is an expense that does not change regardless of other related factors.

Other examples such as direct labor costs, costs of electricity used in the operation of production machines and raw material costs are variable costs, which are values that change according to the quantity of products or services sold.

Fixed costs, on the other hand, are related to costs that do not vary, that is, they remain the same regardless of the production volume, so the plant manager's salary is an example of fixed cost.

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Wagner Resources was unable to meet its financial obligations. Its creditors forced it into using legal proceedings to restructure itself so that it could continue as a viable business. The process this company underwent is known as a:

Answers

Answer:

bankruptcy

Explanation:

more specifically, the company underwent chapter 11 bankruptcy. this type of bankruptcy is used when a business or organization is allowed to reorganize or restructure the company under a court-appointed trustee, all the while still remaining in operation.

A(n) _____ is an arrangement where workers who don't join a union must make payments equal to union dues and fees to get union representation services.

Answers

Workers who don't join a union must make payments equal to union dues and fees to get union representation services in an agency shop

A(n) agency shop is an arrangement where workers who don't join a union must make payments equal to union dues and fees to get union representation services.

Agency is a business relationship in which a principal gives a legal right to an agent to act on his behalf. The agent acts on behalf of the principal when dealing with a third party.

Therefore, workers who don't join union in an agency shop must pay equal union dues and fees.

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At the beginning of 2020, Gothic Architecture has issued1,200 shares of 6%, $50 par value cumulative preferred stock. All remaining shares are common stock. Gothic Architecture did not pay dividends in 2020 or 2021. Gothic plans to pay total dividends of $12,000 in 2022. How much of the $12,000 dividend will be paid to preferred stockholders and how much will be paid to common stockholders

Answers

The Preferred Stockholders of Gothic Architecture will be paid $10,800 ($3,600 x 3), while the Common Stockholders get $1,200.

Data and Calculations:

1,200 shares, 6% Cumulative Preferred Stock at $50 par value = $60,000

Dividends in 2020 = $0

Dividends in 2021 = $0

Dividends in 2022 = $12,000

Preferred dividends = $10,800 ($60,000 x 6%) x 3)

Common stock dividends = $1,200 ($12,000 - $10,800)

Thus, the Preferred Stockholders will be paid arrears of $7,200 ($3,600 x 2) and $3,600 for the current year, while the Common Stockholders will only get $1,200 ($12,000 - $10,800).

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a wifi router has a mtbf of 10 months. What is the availability if the mttr is 12 hours and the number of days in a month is 30 ?

Answers

Answer:

40

Explanation:

Answer:

MTBF = 30 days = 30 * 24 = 720 hour. MTTR = 12 hour. i.e. A = 720 / (720 + 12) = 0.9836 = 98.36%

Bada bing, Bada

Motivating workers through ________ relies on the workers desiring personal growth and having the necessary skills.

Answers

your answer for the problem would be task variety

Motivating workers through task variety relies on the workers desiring personal growth and having the necessary skills.

Task variety

Task variety is the extent to which employees are able to perform a wide range of tasks and refers to the use of different skills and variety in their job content.

How it helps workers ?

It helps the works by motivating them and help them in becoming more creative. It will make the workers capabe of handling different situations at different problems.

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When the Midwest flight attendants first looked at the terms of their contract and asked if they were being treated unfairly, they prepared a statement of the issue to be resolved in the arbitration hearing. What was the name of this statement

Answers

The name of this statement that was prepared by the Midwest flight attendants is: Submission Agreement

Submission Agreement is a singular case which the complainant pushes forward as the main case that they want to be settled.

A submission agreement was prepared by the Midwest Flight attendants. Their singular grievance was that they were treated unfairly.

So, they submitted a Submission Agreement to the arbitration hearing.

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“Marketing is Significant for Both Profit and Non-Profit Organizations”Do you agree with this statement? Explain​

Answers

Answer:

Marketing is just as important for non-profits as it is for businesses, but the target audience is potential contributors and volunteers, not consumers, and the problem is persuading them to provide money without expecting anything in return.

Explanation:

You are studying to be an accountant. During school breaks, you work part-time at a large company that sells its stock on the stock exchange. To help you understand how investments work, you bought 100 shares of stock in this company.
While doing the bookkeeping, you discover the company just had a very bad financial quarter. You anticipate the price for the company stock will fall substantially once that information is made public. You decide to sell your shares immediately to avoid a significant loss. You direct your stockbroker to sell your stocks and are able to complete the transaction before this news gets out.
Have you done anything illegal by selling your stock when you did?
A. No, you are entitled to utilize all information available when deciding whether to buy or sell stock.
B. Yes, it is illegal for an employee of a company to buy or sell company stock.
C. No, shareholders can sell or buy stock anytime they wish.
D. Yes, you will be liable for insider trading based on the misappropriation theory.

Answers

Misappropriation theory states that when an individual uses insider information in trading securities has therefore committed securities fraud against the information source. Therefore, Yes, you will be liable for insider trading based on the misappropriation theory.

In the United States, a person who is guilty based on the misappropriation theory can be convicted of insider trading.

An individual is said to be guilty of insider trading when they have acted on privileged knowledge in order to make a profit.

Conclusively, she is guilty as she uses the information obtained from the financial books to her advantage.

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Casey Company retired $500,000 face value, 9% bonds on June 30, 2021 at 96. The carrying value of the bonds at the redemption date was $508,000. Prepare the journal entry to record the redemption of the bonds.

Answers

Based on the information given the appropriate journal entry to record the redemption of the bonds is:

Casey Company  Journal entry

June 30, 2021

Debit Bonds payable                     $500,000  

Debit Premium on bonds payable $8,000

($508,000-$500.000)

Credit Gain on bond redemption  $28,000

($508,000 - $480,000)

Credit Cash                                   $480,000

($500,000 x 96%)

(To record redemption of the bonds)

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The team created to document procedures throughout the organization had several _________________________, or expectations of behavior: be on time for meetings, check email on evenings and weekends, and share cute animal videos found online.

a. team norms
b. stages of development
c. member roles
d. task conflicts

Answers

Answer:

a. team norms

Explanation:

Answer:

The team created to document procedures throughout the organization had several team norms, or expectations of behavior: be on time for meetings, check email on evenings and weekends, and share cute animal videos found online.

Explain the characteristics of public limited companies

Answers

Explanation:

Life span

Number of shares

Financial privacy

In the following diagram, select the correct word or phrase to identify the information channels on a continuum of high-to-low channel richness.

WORD BANK
Letters and memos
Electronic messages
Telephone
Reports/bulletins
Face-to-face communication

Answers

Answer:

A: Face to face communication

B: telephone

C: electronic messages

D: letters and memos

E: reports/bulletins

Explanation:

This diagram places different channels of communication in order by their richness, or how much information they convey. Communication channel richness is based on three things: (a) the ability to handle multiple cues simultaneously; (b) the ability to facilitate rapid, two-way feedback; and (c) the ability to establish a personal focus for communication.

The list that entails the ranking of the words according to their richness from High channel to Low channel is as follows:

(High channel)--> Face to face communication, telephone, electronic messages, letters and memos, reports/bulletins -->>(Low channel)

What does the list do?

This list above places different channels of communication according to their richness and how much information they convey.

Also, the richness of a communication channel is based on three things:

ability to handle multiple cues simultaneouslyability to facilitate rapid, two-way feedbackability to establish a personal focus for communication

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Suppose a firm has a monopoly on the sale of widgets and faces a downward-sloping demand curve. When selling the 100th widget, the firm will always receive A. less marginal revenue on the 100th widget than it received on the 99th widget. B. more average revenue on the 100th widget than it received on the 99th widget. C. more total revenue on the 100 widgets than it received on the first 99 widgets. D. a lower average cost per unit at 100 units of output than at 99 units of output.

Answers

When selling the 100th widget, the firm will always receive A. less marginal revenue on the 100th widget than it received on the 99th widget.

A downward-sloping demand curve simply means that when there's a reduction in the price of a good, the consumers will purchase more of that product.

Based on the information given, when selling the 100th widget, the firm will always receive less marginal revenue on the 100th widget than it received on the 99th widget. The marginal revenue is the increase in revenue based on an additional unit of output that's sold.

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Seven Co. owns a coal mine with an estimated 1,000,000 tons of available coal. It was purchased for $300,000 and has $50,000 salvage value. During the current period, Seven mined and sold 200,000 tons of coal. Depletion expense for the period will be how much

Answers

Answer:

50,000

Explanation:

(300,000-50,000)/1,000x200,000=50,000

Seven Co. owns a coal mine is the depletion expense for the period will be how much are 50,000.

What is expense?

The term expense refers to the spend money to the particular items. As expenses are the liability of the business. The expenses are to spend, the main motive to earn profit. Expenses are to spend the company are such as raw material, transportation etc.

Determine of the Seven Co. expense for the period are:

Estimated are 1,000,000.The purchased for $300,000.The salvage value is $50,000.The sold of the tons of coal are 200,000.

The expenses of the period = ?

The expenses of the period = (300,000-50,000)/1,000,000×200,000

The expenses of the period = 50,000

As  a result, Seven Co. owns a coal mine is the depletion expense for the period will be how much are 50,000.

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Place the events in sequence to describe how crowding- out happens. Start by clicking the first item in the sequence or dragging it here Drag the items below into the box above in the correct order, starting with the first item in the sequence
Because of a recession, consumers have less disposable income to spend on durable goods, like cars.
A state government passes a stimulus package that sends aid to struggling car manufacturing firm in the state.
Despite the increase in spending, aggregate demand has not increased as much as expected Car manufacturers use government funding, instead of their own money, to invest in improving their machinery

Answers

Crowding-out effect in this context, is used to describe a situation wherein the  Gross Domestic Product (GDP) equation, government spending triggers a reduction in or completely replaces private spending or investment.

For instance, when the government is heavily invested in spending on certain sectors, private investors may be discouraged from investing or spending in the same sectors.

The correct sequence of how crowding-out can occur is given below:

1.      Because of a recession, consumers have less disposable income to spend on durable goods, like cars.

2.     A state government passes a stimulus package that sends aid to struggling car manufacturing firms in the state.

3.      Car manufacturers use government funding, instead of their own money, to invest in improving their machinery

4.       Despite the increase in spending, aggregate demand has not increased as much as expected

Notice that because the government releases stimulus packages to assist Car manufacturers, there is a shortfall in the anticipated increase in aggregate demand because car manufacturers are not spending their money to improve their conditions.

This, exactly, is what Crowding Out Effect achieves. Read more about this in the link below:

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Jennifer is a single mom of two who is working and taking college classes at night. The demands of work and her work projects are stressing Jennifer out, which results in work-family conflict. work-family conflict. workplace role ambiguity. workplace role ambiguity. downsizing. downsizing. job satisfaction.

Answers

Considering the situation described above, the demands of work and her work projects are stressing Jennifer out, which results in work-family conflict.

This is because Work-family conflict is a type of phenomenon which occurs when an individual is having difficulty combining the work and family roles.

This is evident in Jennifer's situation whereby she is a single mother of two, yet she still works at night, stressing her out.

A work-family conflict often leads to psychological issues, as shown with the stress Jennifer is experiencing.

Hence, in this case, it is concluded that the correct answer is "work-family conflict."

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One reason why the coffeehouse market is competitive is that A. it is trendy and therefore is likely to have a customer following. B. demand for coffee is very high. C. barriers to entry are low. D. consumption takes place in public.

Answers

The likely reason why the coffee house market is described as competitive is because: C. barriers to entry are low.

Characteristics of competitive market?

A competitive market is a market structure having the following characteristics:

There are many producers and consumer.A single producer nor consumer cannot dictate the market.Goods and services do not vary between producers (Homogenous products).Free entry and exit (no entry barrier).

Thus, coffee house is an example of competitive market.

there are many coffee houses and many buyers of coffee. Coffee produced can be said to be homogenous. More so, there is no stiff standards preventing people from venturing into coffee business.

Therefore, the likely reason why the coffee house market is described as competitive is because: C. barriers to entry are low.

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Mettle Inc. is a multinational toy manufacturing company based in the United States. It has factories and offices in many countries around the world. In all its foreign offices, Mettle Inc. has applied the practices, policies, and culture followed in its U.S. office. As a result, Mettle Inc.'s operations are standardized across all countries. Which of the following international orientations has Mettle Inc. adopted?

a. The regiocentric approach
b. The ethnocentric approach
c. The geocentric approach
d. The polycentric approach

Answers

Considering the situation described above, the international orientations Mettle Inc., has adopted is known as "the ethnocentric approach."

This is because the ethnocentric approach is a method of recruiting individuals or personnel that fits the international businesses, based on requirements such as skills and zeal to imbibe the company's culture.

The ethnocentric approach is different from polycentric and egocentric approaches because it is based on meritocracy.

Hence, in this case, it is concluded that the correct answer is option B. "The ethnocentric approach."

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Which global facility type is set up in an area with an abundance of advance suppliers, competitors, and research facilities

Answers

The global facility type set up in an area with an abundance of advance suppliers, competitors, and research facilities is called Outpost Factory

One of the primary purpose of establishing outpost factory is to enable a company have access to the skills required by them due to the availability of suppliers and research facilities.

An outpost factory is established in a location where there are concentration of companies producing similar products(competitors) so that they can tap in from their knowledge. Other types of global facilities are source factory, server factory, contributory factory etc.

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You have just been hired as a brand manager at Kelsey-White, an American multinational consumer goods company. Recently the firm invested in the development of K-W Vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about K-W brands. It is 2018. The system is populated with 3 years of historical data.
As brand manager for K-W’s Blue laundry detergent, you are tasked to lead the brand's turnaround. Use the Vision platform to to develop your strategy and grow Blue’s market share over the next 4 years.

Answers

The question is about the growing market share of Blue over the next 4 years.

Kelsey-White is an American multinational consumer goods company. It is 2018 and we have past 3 years of historical data. The data available must be a big data and needs to be sorted in order to find the trend and patterns visible to analyse the data of the past 3 years and draw marketing strategy out of it.

Along with the past data, new data is also required because the current market trend, pattern and customer choice for detergent can have severe impact on market and its products. Analyzing customer choice is important and that can be done through the customer surveys at super markets and providing free samples and then taking feedback from them.

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A brand strategy is a plan for the long term that addresses a path towards the development of a brand that is widely accepted, growth-oriented, has commercial value, in other words successful.

PURPOSE

the first step towards creating a great brand is to identify and pen down the goals / PURPOSE that the business must achieve. KW has requested that the brand manager should turn around the brand for the Blue Laundry Detergent.

Now that is a vision. So for it to become a goal, it has to be re-written into a format that is clear, achievable, measurable, realistic, and time-bound. For example, in order to be considered a profitable brand, how much would K-W consider to be adequate in terms of income/profit generated at the end of 4 years? how many percent of the existing market share is K-W looking to take over?

At this point, we already have a 3-year data collection on the product's historical performance. As the brand manager, we want to analyze the data to understand the nature of the market as it currently is. We will look into the data to find answers to the following questions:

who were the largest buyers of this product in the last three years?can they be categorized by age, income range, geographical location, specific interests, occupation, etcwhat or who influences their buying decisions?What are the strengths of the brand? can this be improved upon and leveraged for ads?What are its weaknesses? can this be turned into strengths, and or reduced?What are the current opportunities/gaps in the market? We can get this information by reaching out to existing customers by way of research.who are the competition? what are the weaknesses in their products? What are their strengths?How do they price their products?

CONSISTENCY

Armed with this information we will then proceed to DESIGN a brand that is CONSISTENT with the message that we want to communicate.

So if for example,  no other product in the market has a detergent that disinfects, we can build this into our message for the new brand of K-W Blue detergent.

An example of that message would be that "K-W Blue Detergent" is cheaper, better, and disinfects.

Once the message is clear, the brand can them be designed using a Style guide. A style guide gives the consumer information about the business. It also makes it easy for the brand to be recognized. Remember, the key objective here is CONSISTENCY.

EMOTIONS

It is impossible to build a successful brand if that brand is not designed to

be desired. For example, when people think about a Bentley, they think about a certain kind of lifestyle.  So when people want to associate with that kind of lifestyle and they are about to make a buying decision, they think of a Bentley.

EMPLOYEES

The first clients who must buy into the brand being created is the employees. They are the first "advangelists". They are also involved in the creation process so it is critical to get their buy-in.

If the employees think that a brand/brand strategy won't fly. It won't.

See the link below for more about building a brand:

https://brainly.com/question/14286452

Based on your knowledge of pricing concepts, why does Warby Parker stress that the price tag for frames starts at $95

Answers

Answer:

He is used to paying less for other things. He expected the glasses to be cheaper.

nancy grant is the owner of coal bank hollow recycling, a company that specialized in collecting and recycling paper products. nancy's company uses two different recycling processes to convert newspaper, mixed paper, white office paper, and cardboard into paper pulp. the amount of paper pulp extracted from the recyclable materials and the cost of extracting the pulp differs depending on which recycling process used. the paper pulp produced from each recycling process also has different yields for the final products. nancy currently has 70 tons of newspaper, 50 tons of mixed paper, 30 tons of white office paper, and 40 tons of cardboard. she has a contract to produce 60 tons of newsprint pulp, 40 tons of packaging paper pulp, and 50 tons of print stock pulp. what is the most cost-efficient way to meet the obligations

Answers

The most cost-efficient way to meet the obligations is that which needs less resources and capital.

The most cost-efficient way to meet the obligations is to use that method which produces more pulp in less time as well as using less energy and capital on the production of pulp in order to gain more profit from the business.

If the first method uses less cost of production for the production of pulp required in the contract then as compared to the second method then the nancy should use the first method for the production of pulp required in the contract so we can conclude that the most cost-efficient way to meet the obligations is that which needs less resources and capital.

Learn more: https://brainly.com/question/25694047

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