varieties of advertising ad-supported search. advertising in social media. indigenous marketing display marketing Publicity in print. commercial broadcasts. outdoor marketing
What are the 5 main types of advertising?Email directly. Newspaper: A local newspaper is a low-cost advertising medium that can be accessed by everyone who lives there. Another well-liked method of promotion is television Advertisement in a magazine: Advertising in magazines is comparable to advertising in newspapers, radio, and direct email.
An advertiser has access to nine different types of advertising media, including: (1) direct mail; (2) newspapers and magazines; (3) television; (4) radio; (5) online; and (6) online and (3) Radio advertisements; (4) Television advertisements; (5) Film advertisements; (6) Outdoor advertisements; (7) Window displays; (8) Fairs and Exhibitions; and (9) Special Advertising.
Advertising tactics can be divided into two categories: institutional and product. A company's brand is promoted through institutional advertising. The 4Cs, which will replace the 4Ps in the marketing mix, stand for consumer desires and needs, cost to satisfy them, ease of purchase, and communication (Lauterborn, 1990).
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Which of the following is part of the microenvironment of a firm's marketing environment? A) the political state of the country in which the firm exists
Option C is correct. The suppliers who work with the company is part of the microenvironment of a firm's marketing environment
A marketing environment incorporates every one of the inward and outside factors that drive and impact an association's promoting exercises.
Advertising directors should remain mindful of the promoting climate to keep up with progress and tackle any dangers or potential open doors that might influence their work.
A showcasing climate is tremendous and different, comprising of controllable and wild factors
The highlights of a showcasing climate are commonly:
Dynamic: The variables that influence promoting conditions continually change after some time. These could be innovative progressions, industry guidelines, or even client tastes.
Relative: Promoting conditions are relative and one of a kind to every association. A particular item from your organization might sell speedier in the U.S. than in Europe in view of differentiations in the advertising climate.
Dubious: Market influences are capricious. Indeed, even with steady review, you might confront startling dangers or open doors in your showcasing tasks. Capable advertisers should have the option to learn, turn, and plan rapidly to accomplish their objectives.
Complex: The numerous inner and outer powers in a promoting climate make it complex, with different fundamental moving parts. For instance, you should facilitate your group's capacity and assets with partner assumptions, consumer loyalty, and other moral and natural worries.
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Complete Question is -
Which of the following is part of the microenvironment of a firm's marketing environment?
A) the political state of the country in which the firm exists
B) the cultural forces that exist in a society
C) the suppliers who work with the company
D) the technological resources available to the company
E) the different demographic trends in the market
Capacity often refers to an upper limit on the ______.
Capacity often refers to an upper limit on the rate of output. Output rate refers to the update rate of the output signal, or the time interval at which the signal is continuously updated at the output.
The output signal is incrementally updated every output cycle, so the output rate remains constant and independent of the selected moving average method.
How is the output rate calculated?You can calculate the actual yield rate by dividing the time units by the number of products produced. For example, if he runs a small business that produces 24 handmade necklaces in 8 hours, his actual production rate will be 3 handmade necklaces per hour.
How is the output measured?Production is measured primarily as a measure of product sales adjusted for price changes. Adjustments are made to exclude production sold to another company within the same unit of measure (industry or sector) and not be counted multiple times.
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What are the 4 types of advertising?
The four different types of advertising are native advertising, mobile advertising, video advertising, and display advertising. Display, video, native, mobile, and social advertising will all be defined in this article.
What are the five types of advertising?Here, we'll discuss each of the five types of advertising in more detail so you can decide which one will be most effective for your marketing efforts. As we describe display, video, native, mobile, and social advertising in this post, we'll also go over all the advantages they can have for your business. As long as people have communicated and exchanged goods and services, there has been word-of-mouth marketing. The most successful type of advertising is thought to be word-of-mouth.
Strong credibility, heightened audience focus, and favourable audience response are all present and correct. To promote a company's brand, institutions advertise. Consumer demands and requirements, cost to meet, ease of purchase, and communication make up the new 4Cs, which will replace the traditional 4Ps of marketing (Lauterborn, 1990).
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Music Masters, Inc., enters into a contract to pay Nagi for a dozen original songs. Nagi transfers the right to payment under the contract to Omni Artists. After the transfer, Nagi's contract right to the payment is
Nagi’s contract right to the payment is extinguished.
The simplest definition of a contract is a legally binding commitment. This pledge might be to refrain or carry out a specific action. A contract is created by at least two parties who must concur on its terms. If either side violates their promise, the other party may take legal action. The law of contracts considers a number of factors, such as whether a contract genuinely exists, what it means, whether it was broken, and how much money the party who was wronged is entitled to. A contract's main purpose is to formalise new relationships and specify the legal responsibilities each party has to the other. Today, most contracts are negotiated by businesses rather than by people. even if occasionally businesses routinely enter into contracts with partners, clients, and suppliers, much like individuals would when selling a home or accepting a job offer. Every corporate relationship is, in fact, backed by legal contracts.
Music Masters Inc. enters into a contract to pay Nagi for a dozen original songs. Nagi transfers the right to payment under the contract to Omni Artists. After the transfer, Nagi’s contract right to the payment is
A. unaffected.B. extinguished.C. conditional.D. secondary.
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John considers In-n-out burgers and McDonald burgers to be perfect substitutes. When John maximizes his utility, what will the optimal bundle of In-n-out and McDonald probably look like
If In-n-Out and McDonald's burgers are ideal equivalents, John will be able to swap one for the other at a rate of one for one.
In this scenario, the indifference curve for John for perfect substitutes is a straight line, with the slope indicating the rate at which McDonald burgers can be substituted for the in - n - out burger. It is depicted in the figure by placing a McDonald's burger on the x axis and in-n-burgers on the y axis. If the price of a McDonald's burger reduces, John would prefer to buy one more unit of McDonald's burger by foregoing one In-n-buger.
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Which of the following is most likely a consequence of the Great Recession of 2008 to 2009?
A) more free-spending on expensive products
B) more demand for credit and debit cards
C) more sensible and mindful consumption
D) less interest in frugality and value
E) less emphasis on sustainable marketing
If you have an orientation where you are learning new job skills after working for a while, it is probably a _____. a. new hire orientation b. interactive orientation c. reorientation d. mentorship Please select the best answer from the choices provided A B C D
It is most likely a "reorientation" if you have an orientation when you are acquiring new job skills after working for a time.
What is reorientation means?Reorientation is the manifestation of making sense of where you are with respect to your situation again, or changing course. If you become lost in the woods, a compass and a guide can help you find your way back.
Reorientation is frequently associated with the area of understanding where you are and putting yourself in the right direction. A football player who becomes disoriented on the pitch may require a quick reorientation so that he does not go in the wrong direction. However, reorientation is also about reexamining, and maybe modifying, how you approach something, for example, a notion or a project.
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What factors do you think result in the relationship between neighborhood demographics and the cost of an overdraft fee
The number of residents in the area is one of the criteria that determines how much an overdraft fee will cost in relation to the neighborhood demographics.
What do the terms neighborhood demographics and overdraft fee mean?Neighborhood demographics are details on the people who live in a certain state, city, or town.
The service fees that banks charge clients who use their overdraft service are referred to as "overdraft fees" in this context.
The overdraft fees levied by various banks in a given area may vary depending on the number of bank customers present.
Due to the number advantage, the overdraft fee may be set at a low price if there are numerous bank customers in the area.
Therefore, the relationship between neighborhood demographics and the cost of an overdraft fee depends on the local population.
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There are currently 15.34 million people who are not working but are available and actively looking for jobs and 506.21 million people who are employed. What is the unemployment rate
2.9% is the calculated unemployment rate at the moment.
When someone actively seeks a job but is unable to do so, this is referred to as being unemployed. The unemployment rate for any area is calculated by dividing the number of people in the area who are unemployed and actively seeking work by the total number of people in the region who are employed.
Since employed people and unemployed people make up the labor force, the total labor force is 506.21 + 15.34 = 521.55 million.
Next, the unemployment rate can be determined as follows:
Unemployment Rate = (Unemployed People / Total Labor Force) * 100
Ratio of Unemployment = 15.34 / 521.55 * 100
As a result, the unemployment rate is 2.9%.
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What are zones of tolerance?
The zone of tolerance is the difference between customers' expectations regarding their desired service and the minimum level of acceptable service.
What are zones of tolerance?A zone of tolerance is the range between the minimum acceptable standards and the desirable standard as viewed by the customer or consumer of a product or service given by an organisation.
Zone of tolerance, put simply, is the difference between the standard of service that is sufficient and the degree of service that customers desire.
Therefore, the service dimensions with the shortest zones of tolerance—i.e., a service that has a minimal gap between the level of service desired and the level of service deemed adequate—are the most crucial for a firm to supply.
The desired service is the greater level of their expectations, whilst the acceptable service can be thought of as the lower level.
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Jamie is 22 years old and works for a company that matches her 401(k) contribution up to 3%. The interest rate for her 401(k) is 8%. If she puts away 9.5% of her $41,000 salary every year, how much would she have saved in 10 years
Jamie being 22 years old and working for a company that matches her 401(k) contribution up to 3%. The amount she would have saved in ten years is $74,243.63.
Total annual amount of Jamie is (0.095 41000) plus (0.03 41000), which is how much money is saved. Jamie's total annual contribution is equal to his 3895 plus his 1230, or $5125. Savings after ten years: FV = [P(1+r)n - 1] / r where n = 10 and P = $5125 annually 8% is the interest rate (r). Let's enter the formula. FV = [5125(1 + 0.08)^10 - 1 ] / 0.08 FV = [5125(1.08)^10 - 1 ]/ 0.08 FV= $74,243.63 In conclusion, she would have saved $74,243.63 over ten years.
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What were internment camps called?
Internment camps are also called as concentration camp.
A concentration camp for civilians, especially those with ties to an enemy during a conflict, as the camps built by the US government to jail Japanese Americans after the Pearl Harbor attacks. A prison camp for the incarceration of prisoners of war, enemy aliens, political prisoners, etc.
Hitler and Communism did not invent the phrase "concentration camp," but it did. More often and more properly, the Nazi concentration camps are referred to as death camps. Though the "crimes" and "trials" were frequently fictitious, Stalin's Gulags were prison camps, making them slightly distinct from other concentration camps. However, a concentration camp—like those run by the British during the Boer War—does not by itself imply atrocities.
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What is the first month in which HBM Corporation's cumulative donation total exceeds the Gades Foundations' cumulative total
In the SIXTH (6TH) MONTH, the cumulative donations of the HBM Corporation first exceeded those of the Gades Foundations.
Each frequency from a frequency distribution table is added to the total of its predecessors to determine the cumulative frequency. Since all frequencies will have previously been added to the prior total, the final result will always be equal to the sum of all observations. It is employed to demonstrate how data summation changes over time (updated every time a new number is added to the sequence).
Gades:
f₁(x) = [(x - 1) * 100] + 250
f₁(x) = [100x - 100] + 250
f₁(x) = 100x + 150
HBM:
f₂(x) = 64 * 1.75ˣ⁻¹
Now, f₁(x) < f₂(x) when HBM surpasses Gades
When x equals 6, f₁(x) < f₂(x)
Consequently, the response is 6 months.
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reflects a companys awareness of how, when and where is should complete, against whom it should compete and for what purpose
A company's understanding of how, when, and where to compete, as well as with whom and for what reasons, is reflected in its strategy.
What does strategy serve as a tool for?The proper way to introduce the topic of strategy is by understanding its goal. In general, being aware of a topic's purpose helps you comprehend it clearly and make the best use of it.
The goal of having a strategy is referred to as the purpose of the strategy. And it resides in these three key responsibilities: establishing the organization's effective goals, making plans to accomplish these goals, as well as mobilizing and utilizing all of the organization's resources to do so.
I can personally attest to the significant impact that understanding a strategy's goal may have. I therefore urge you to read this post to learn more about the strategy's goal in detail.
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The HR department at Clearwater Electronic received a report of a work-related injury on the production line that reulted in the employee miing everal day of work. Suppoedly, the employee hurt hi back while lifting a box of component. However, another employee reported that the employee wa not really hurt and jut wanted ome day off. It i the reponibility of the HR department to proce worker’ compenation claim and make ure the claim i not fraudulent. Which tatement give the bet reaon for HR to enure that the claim i legitimate?
Organizations that respond snappily and efficiently to the external terrain frequently have a competitive edge over their challengers. Companies need to be sensitive to how layoffs affect workers and plan druthers.
Because the HR director in the organizations is responsible for the establishment's gift operation, it's important to work with top operations to ensure the recruiting strategy meets the establishment's overall requirements and attracts top gifts.
The reclamation and selection process at associations is finding and hiring stylish campaigners for job openings. This process has a channel structure. Imagine you're seeking a new hire for a part – your current hand decided to pursue another occasion. You need to find relief.
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Which of the following is NOT one of the three basic ways inventories are reported?
A. average aggregate inventory value
B. inventory turnover
C. weeks of supply
D. material cost of goods sold
Which one of the following actions helps increase a company's image rating/brand reputation?
a. Successfully increasing its global marketing efforts to match the efforts of rival companies in the industry
b. Using environmentally friendly camera components and recycled materials for manuals and packaging for the company's action cameras
c. Increasing the company's credit rating of both short and long-term loans
d. Spending sizable sums of money for multiple research and development initiatives to improve the overall image of the company
e. Increasing camera and drone P/Q ratings by 1.5 stars
The company's action cameras are packaged and manuals are made using recycled materials and eco-friendly camera parts, which is option b. A company's reputation will improve if it invests in socially conscious projects.
Which of the following actions helps a company's EPS grow?Pursuing initiatives that will increase net income is one strategy to increase EPS (the numerator in the formula for calculating EPS). Repurchasing stock shares has the effect of lowering the total number of shares held by shareholders while also increasing EPS.
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Consider the demand curve illustrated in the figure to the right is demand elastic or inelastic? A. Demand is elastic at all prices above $9.00 and inelastic at all prices below $9.00. B. Demand is elastic at all prices above $7.00 and inelastic at all prices below $7.00 C. Demand is elastic (at all prices) D. Demand is inelastic at all prices above $9.00 and elastic at all prices below $9.00 E. Demand is inelastic (at all prices)
The demand is elastic at all prices above $9 and inelastic at all prices below $9.
What is elasticity of demand?The demand for a commodity is impacted by price changes. By comparing the percentage price changes with the quantities demanded, we can determine the elasticity of demand, or the degree of responsiveness of demand.
The degree to which demand reacts to a change in an economic component is referred to as elasticity of demand. When assessing elasticity, price is the economic element that is most frequently employed. The availability of substitutes and income level are further factors. Elasticity gauges how changes in economic conditions affect demand movements.
The following factors may affect demand:
The price of the good
The price of related goods
Income of consumers, etc.
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You invested money in a savings account paying 8% interest seven years ago. The account is now worth $5,527.50. How much did you invest
Seven years ago, you made an investment in a bank account with 8% interest. Current value of the account is $5,527.50. Spending $3,225.24
What does being invested mean?to have invested a lot of time as well as energy into something and to deeply care about it. She has a great deal of interest in seeing this project through to completion.
What does it entail to emotionally invest?What does "emotional investment" mean? When we direct our emotional responses the form of our thoughts, emotions, and behaviors—into anything with the hope that it will eventually support and enhance our emotional wellbeing, we are said to be emotionally invested.
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What is the best reason to request a personal loan?
Settling debt with a high interest rate It is a great idea to take out just a personal loan to repay off these high types of credit if you have a lot of debt from payday loans, debit, as well as other high interest debt.
What is a personal loan?You can borrow money from a personal loan to spend it for a range of things. For instance, you might use a personalized loan to pay for home improvements, debt consolidation, or a fantasy wedding.
What lenders provide personal loans?Personal loans are available through institutions, financial institutions, and online lenders. Personal loans can really be secured, which requires security, or unsecured, which requires no collateral. Personal loans come in a wide range of interest rates, costs, and quantities.
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In a marketing decision, constraints are most likely to be restrictions on the ________ needed to solve the problem.
Constraints in a marketing decision are most usually limitations on the time and money required to address the problem.
What is a marketing decision?A marketing decision support system (abbreviated MKDSS) is a marketing activity decision support system. The technology is meant to assist organizations in exploring various situations by modifying previously obtained data from prior events. It is made of information technology, marketing data, systems tools, and modeling skills that allow it to forecast the results of various scenarios and marketing initiatives. MKDSS aids decision-makers in many circumstances and may be a highly useful tool for a firm to gain a competitive advantage.
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When compared to a departmental approach, using activity-based costing results in ______ overhead rates. Multiple choice question. the same number of more less
When compared to a departmental approach, using activity-based costing results in more overhead rates.
Are departmental overhead rates equivalent to activity-based costing rates?Activity-based costing assigns product and service-related indirect costs and overheads, whereas the multiple production department factory overhead rate method only assigns product and service-related factory overheads related to the production department.
Which method of allocating overhead costs is thought to be the most accurate?An activity-based costing system is thought to be more complicated than using a single plantwide rate to divide overhead costs, but an ABC system is also thought to be more accurate.
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Marketing issues such as advertising, image, and promotion are important to quality because:
A. the intangible attributes of a product (including any accompanying service) may not be defined by the consumer.
B. they make the product seem more valuable than it really is.
C. they raise expenses and therefore decrease profitability.
D. they define for consumers the tangible elements of a service.
E. they educate consumers on how to use the product.
(A.) the intangible attributes of a product (including any accompanying service) may not be defined by the consumer. Because OPTION A, marketing concerns including promotion, advertising are crucial to quality
Advertising refers to the methods used to draw attention to a good or service. In order to attract consumers' attention, advertising seeks to highlight a good or service. It is often used to market a particular product or service, although there are many other applications as well, with commercial advertising being the most popular. Through "branding," which links a product name or image with particular traits in customers' minds, commercial advertising frequently aim to boost consumption of their goods or services. Direct-response advertising, on the other hand, is the term used to describe advertisements that aim to prompt a quick sale. Political parties and interest groups are examples of non-commercial organizations that market more than goods or services for consumers.
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Unadjusted cost of goods sold is calculated by subtracting ending finished goods inventory from...
A. costs of goods manufactured
B. goods available for use
Unadjusted cost of goods sold is calculated by subtracting ending finished goods inventory from goods available for use.
What is cost?In manufacturing, research, retail, and accounting, cost is monetary value that is no longer available because it was used to produce something or provide a service. In business, acquisition costs can be acquisition costs. In this case, the amount spent on the acquisition is counted as an acquisition cost. Cost is the amount of money a business spends to create or produce goods or services. This does not include the profit markup. From the seller's view point, cost is the amount of money spent to produce the goods and products. Cost is defined as the sum of actual expenditure on inputs and imputed expenditure on inputs supplied by the owner.To learn more about cost from the given link :
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Which of the following is not one of the pitfalls or mistakes associated with pursuing a differentiation strategy? A)Overspending on efforts to differentiate the company's product offering and then discovering that buyers are unwilling to pay a sufficient price premium to cover the added costs of differentiation, thus ending up with unacceptably small profit margins (or even losses) B)Trying to strongly differentiate the company's product from those of rivals rather than be content with weak product differentiation C)Being timid and not striving to open up meaningful gaps in quality or service or performance features versus the products of rivals D)Striving to differentiate on features or attributes that rivals can easily and quickly copy E)Charging too high a price premium for the differentiating features
A) Overspending on efforts to differentiate the company's product offering and then discovering that buyers are unwilling to pay a sufficient price premium to cover the added costs of differentiation, thus ending up with unacceptably small profit margins (or even losses) is not one of the pitfalls or mistakes associated with pursuing a differentiation strategy.
Pursuing a differentiation strategy can be a great way to set your company apart from the competition and stand out in the marketplace. However, it is important to be mindful of overspending on efforts to differentiate your product offering.
If buyers are unwilling to pay a sufficient price premium to cover the added costs of differentiation, it can result in unacceptably small profit margins or even losses.
To avoid this pitfall, it is important to ensure that buyers are willing to pay for the added value of your differentiated product and that the added costs of differentiation are taken into account.
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Munster Inc. pays its attorney fees of $12,000 by issuing 1,000 shares of $1 par value common stock. The shares have a current market value of $12 per share. Munster's journal entry to recognize the issuance of stock should include:
Cebit will pay $12,000 in legal fees.
Credit of $1,000 to ordinary stock
Credit to additional $11,000 paid-in capital
How come stock is used?A sort of security known as a stock represents a small portion of a business's ownership. When you purchase shares of a firm, you gain a fractional ownership stake in it. The cost of the remaining shares increases as a result.
How are stocks operated?Investors purchase stock at a predetermined price reflecting on the market's current conditions. If the price rises, means of selling an asset for a profit. If the price drops, the investor might be selling at a loss.
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What is the mortgage on a 200k house?
A 5% down payment is typically needed for conventional mortgages, such the regular 30-year fixed rate mortgage. In this scenario, $10,000 is required to obtain a mortgage if you are purchasing a $200,000 home.
What do you mean by mortgage?
A mortgage is an agreement between you and a lender that permits you to borrow money to buy or refinance a home and gives the lender the power to seize you.With a mortgage, your lender lends you a predetermined sum of money to purchase the property. You consent to repay your loan over a number of years, plus interest. Until the mortgage is entirely repaid, the lender retains ownership of the house for various assets, resources and useful properties.This is how the theory of mortgage can be used to visualize and understand various concepts..To know more about mortgage here
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Viktor's been tracking the conversions in his Display campaign for the last 30 days. He's had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using
In that time, there have been 24 conversions, and his automated bidding technique will be to employ target return on ad expenditure (ROAS). Viktor will employ a bidding strategy that is revenue-focused.
The definition of revenueThe total income derived from the sale of products or services pertaining to a business's core operations is referred to as revenue. Because it appears only at beginning of the income statement, revenue, which is also characterized as gross sales.
What does, for instance, revenue mean?The entirety of the money that a company has made is referred to as revenue. Typically, income and profit include additional aspects of a business. Incorporate costs like cost of sales, operational costs, taxes, and interest expenditures, for instance, into net income.
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Yesterday in class we discussed 4 Era’s of Marketing and how the situation of the world at that time impacted businesses, specifically, marketing. The assignment is to choose ONE of the following era’s and write a letter to a loved one as if you were just starting a job during the marketing era of your choice. In your letter you should mention what is happening in the world to cause this shift in marketing, and what your role is going to be. You can choose which company you are working for: maybe you are starting a job on the assembly line, or becoming a door to door salesperson! Be creative and have fun with it. If you want, try to imagine what the world was like during that time period and use language or current events to make your letter sound more believable.
The letter should be at least 2 paragraphs long and should display that you understand how businesses are using marketing in this new era.
4 Eras:
Production Era (1800’s - 1920)
Selling Era (1920s - 1950s)
Marketing Era (1950s - 1990s)
Value Era ( 1990s - Current )
What is the importance of addressing the three questions of economics?
These three issues are addressed by economists: (1) What products and services ought to be created to satisfy client demands? (2) Who should generate them and how should they be produced? 3) Who ought to be given commodities and services?
The social science of economics deals with the creation, exchange, and consumption of products and services. Economics is the study of how economies work as well as the behavior and interactions of economic actors. The study of microeconomics focuses on what are thought to be the fundamental components of the economy, such as the interactions that result from market and agent activity. Individual agents can represent a variety of clients, including homes, companies, buyers, and sellers. The study of the economy as a coexisting system of production, consumption, saving, and investment is known as macroeconomics. Additionally, it looks at the elements that have an impact on this system, including the use of labor, capital, and natural resources, currency inflation, economic expansion, and public policies .
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