Write any one method to make localization effective​

Answers

Answer 1

Answer:

Here's 5 methods

Explanation:

Every corporate message (including this one!) is carefully crafted by a writer to express a particular idea. That writer uses phrasing and cultural references both to make a certain point and to create and sustain a brand voice.  A clear brand voice helps potential clients understand your corporate identity. It's what gives your brand a consistent personality across different content types and media platforms.  If you translate words and sentences but don't go any further, you can't maintain your brand voice in different languages. Localization, however, makes your message relevant to local customers in different markets around the world. Localizing content allows you to connect on a more personal level with every customer—even those who don’t speak your brand’s native language.  And we know that today’s buyers around the world seek personalized experiences from the brands they support. Build engagement by personalizing your message for every customer in every market with localization.   Different cultures have different tastes, and a company's marketing material needs to reflect these variances. For example, a retailer that markets to young women in the US is probably used to emphasizing the latest trends and focusing on low prices to encourage consumers to keep up with changing styles. If that company moves to the French market, however, it may have to focus more on a timeless aesthetic and on quality pieces that fit each customer's personal style.  Differences in belief systems are also key for global marketers to understand. One might not expect a hamburger chain to succeed in India, where many people consider cows sacred, but McDonald’s made it work. They kept beef and pork out of their Indian locations and replaced the “Big Mac” with the “Maharajah Mac.”  McDonald’s also thought about what Indian diners wanted to see from their restaurant to engage these buyers specifically. Thus, they introduced the “Aloo Tikki Burger,” which bears a striking resemblance to traditional Indian street food.  These steps, while complex and effort-intensive, paid off: they meant the chain’s menu and advertising presence were optimized to suit the local culture. This, in turn, drove Indian consumers to engage with the brand and ensured its success.   In a study by Common Sense Advisory, more than 72 percent of consumers reported that they preferred shopping on websites that used their native language. 55 percent buy exclusively from those sites.  That's easy to understand. After all, why would anyone buy a product if they couldn't fully understand its description? Localization fixes this problem.  Localization is just as important between dialects as it is between languages. For example, if a British bank entered the US market, it would have to stop marketing its “cash points” and start referring to “ATMs.”  When you localize your content, you’re sending your customers a clear message: you care about communicating with them. Content sounds much more familiar and comfortable when it's in the audience's native dialect. When you accommodate their preferences and customs, you show a level of sensitivity and respect that inspires engagement.   What's perfectly ordinary in one culture can be very insensitive in another.  For example, advertisements for baby care products often include pictures of an infant's feet. Western audiences tend to see those pictures as pure and innocent. But in many Islamic countries, it is extremely impolite to photograph the bottoms of anyone's feet. Buyers in these countries might not respond well to certain ads originally created for western audiences.  Translated text can cause problems as well. Stories abound of companies that translated their slogans literally, with unfortunate results.  Mistakes like these, however innocuous they might seem, can be immensely offensive to local communities and damaging to companies’ brand reputations. However accidentally they occur, they send a message that the brand does not understand its consumers. Skilled localization can help global marketers send the intended message while avoiding bad publicity and resentment from the local markets they strive to engage.  When the Nieman Journalism Lab experimented with targeted social media posts, it found that locally-targeted content performed six times better than posts with global shares.  According to Lathan Fritz, founder of Amerisales, geo-targeting is effective because “it connects more deeply with prospective customers than a generic advertisement.”  If a company localizes its customer messages instead of just translating them, it makes their audiences feel more personally connected and engaged. That's why at Lionbridge, we make sure that content resonates with customers on every level, from the type of images we feature all the way to the words our experts select when completing translation.


Related Questions

5. Analysis: What feelings do you think President Wilson was trying to inspire amongst congressional leaders with this speech? Cite evidence from the text to support your claims. ​

Answers

Answer:

b

Explanation:

Where is the text used to cite evidence?

discuss the impact of discriminating behavior on society​

Answers

Answer:

Discrimination can lead to people losing their selfworth or self-esteem. Some vulnerable people may have low self-esteem before they start using health and social care services. A person with low self-esteem will experience negative self-identity, which brings a feeling of worthlessness and depression

Explanation:

EASY POINTS!!!!
According to this section, Wilson's plays surround the themes of... (pick 2)

A: gender and sexuality
B: the history of BlackAmerica
C: tradition and revolution
D: racism in America

Answers

Anwser:it’s c and d hope this is write!!

What improvements in TRANSPORTATION occurred during the Industrial Revolution and how did these improvements effected the country? (3 pts)

Be sure to:

Write in complete sentences
Provide details to support
Name a method of transportation and at least 2 effects of that method
please hurry timed test!!!!

Answers

Roads the roads affected the country because it provided vehicles which can get you to your destination fast. Then railroads because they are faster and they are better for small transportation and also transporting goods

three ways in which women can protect themselves against abuse, lo task

Answers

Either Fight RUN OR KILL

help ASAP please! Ill mark brainliest

Answers

C I think would be right I’m not sure tho

State how your recommendation on gender based violence would help women feel safer in the work place​

Answers

Answer:

Women around the world are disproportionately impacted by gender-based violence including sexual harassment and assault in the workplace. Millions of female workers are forced to work in an intimidating, hostile or humiliating environment, and experience various unwelcome forms of sexual conduct. Women are asked for sexual favours, exposed to inappropriate jokes, insinuations, and comments, and unwanted physical contact that can amount to assault. Despite its massive scale, sexual harassment in the workplace remains under-reported because of fear of disbelief, blame, or social or professional retaliation.

While sexual harassment and assault is a human rights abuse, there is no detailed

If I see one more comment on Sarah Everard making a "poor decision" to walk home alone at night, I might scream. I was attacked in broad daylight on a bright sunny morning, yards from my front door. Stop focusing on women's choices and start focusing on the men that attack us.

Joining in, a man called Stuart Edwards, who says he lives in the area Everard went missing, posted a Tweet to ask what men could do. It was the start of a long conversation and his post was retweeted almost 3,000 times.  

Explain the difference between a domestic tourist and an international one.

Answers

Answer:

The difference between a domestic tourist and an international one is domestic tourism refers more to visits basically within that specific country, However, international tourism refers to movement of people and from one country to another country for a holiday.

A object of mass 150 kg is moving with a speed of 4 m/s. What is the kinetic energy of
the vehicle?

Answers

Answer:

kinetic energy =mv square / 2

Explanation:

therefore 150*4/2

300

Answer:

kinetic energy= mv square/2

Explanation:

therefore 150* 4/2

300

Give three reasons.
Why Ghanaians
have high taste for foreign goods.​

Answers

Answer:

1. I think many Ghanaians prefer imported food to local ones because of how they ( foreign food ) are promoted.

2. The Ghanaian consumer hold the 'Made in 3. Ghana' labal in low regard relative to foreign labals

Mexicans have a strong taste for foreign products

Explanation:

because kanya preferred food from outside and not wrong outside for echaustic reasons

How are highlands different from lowlands?

Answers

Answer:

Explanation:

Highlands

They get more rainfallHighlands mostly are by the oceanhigh lands are very high to the groundmost high lands can be hills or maybe people use the for roads

Lowlands

they have a hotter climateLowlands contain plateauslowlands are very close to groundlowlands are just ground that us low and can be use for many thinks like crops-

Why did Qin Shihuangdi believe he should be the next ruler of China?

He believed he had the mandate of heaven.
He believed he was the people’s choice to rule.
He believed he could open China to outside trade.
He believed he could turn China into a seafaring empire.

No links please!

Answers

could be c since my friend did it and was right, try it

Which climate zone in Brazil records the highest temperatures?


semiarid


tropical rain forest


temperate


tropical wet/dry

Answers

Brazil has five climatic regions--equatorial, tropical, semiarid, highland tropical, and subtropical. Temperatures along the equator are high, averaging above 25°C, but not reaching the summer extremes of up to 40°C in the temperate zones.

Answer: Semiarid is the correct answer.

Explanation: Answer confirmed on K12 test as correct

The family
sub - topic : functions of the family - social and Biological.

1. What are Two other agent of socialization beside the family?

2.Explain one way in which socialization is important to society as a whole.​

Answers

Answer:

1. Religion and Educational institution

2. It helps to control human behaivour

What was the main reason that there were 20 times as many enslaved African Americans in the South as in the North by 1800?

Answers

The southern economy depended heavily on slave labor. This was the main reason that there were 20 times as many enslaved African Americans in the South as in the North by 1800. They were not treated as equals within the movement. Both had faced discrimination while fighting for justice.

to keep African Americans powerless and under control

just took the test and got it right

MARK ME BRAINLIEST

What are Industrial regions in South Asia?

Answers

The four Asian regions — Hong Kong, Taiwan, South Korea and Singapore are notable for their industrial production.

how does climate affect the civilization

Answers

Answer:

climate depends on where you are and how you can adapt to it, snow makes it impossible to grow crops, to much hot weather can kill crops, water can help whether you live by a river, it rains a lot or something else.

Explanation:

sorry if this isn't exactly what you were looking for

PLEASE HELP, EASY, I'M JUST LAZY
What has changed in the recent past that now makes working from home a viable solution for business and workers?

Answers

Answer:

Recent studies have supported the idea that working from home—for the right people—can increase productivity and decrease stress. Research also suggests companies that encourage and support a work-from-home protocol actually save money in the long run—an added bonus on the employer side.

Fort Sumter is best remembered as...
Select one:

...the first battle of the Civil War.

...the final battle of the Civil War.

...the turning point of the Civil War.

Answers

The first battle
Hope that helped XD

tonal
5. If you could spend the day a
character who would it be​

Answers

Answer:

I would probably be barney from the pbs show because he is the goat

I would have fun with memes



How did the Founders give the constitution the ability to change? what are these changes called and what do they do?

Answers

To prevent this difficulty from recurring, the framers provided a method for amending the Constitution that required a two-thirds majority in both houses of Congress and in three-quarters of state legislatures to approve a change.

What is sent back to the LDR from the Calvin cycle and why?

Answers

Answer:

Don’t know but...I hope you have an amazing night <3

Explanation:

If you could only eat one thing for the rest of your life, what would it be?

Answers

Answer:

Honestly, i would say in-n-out, no chili cheese fries

Explanation:

10. Which of these is true about slavery in the colonies? Text to speech
a
Laws were written to abolish slavery.
b
It expanded throughout the colonies.
c
It was limited to the Southern colonies.
d
Northern slaves were freed and returned to Africa.

Answers

Answer: I belive it is A

Explanation:

You know that our bones help us move around our skeletal system has serval important functions besides movement what is another of our skeletal system functions

Answers

Answer:

The spine is also a helpful bone of the skeletal system.

Explanation:

The spine gives the body structure and support. It allows the body to  bend freely with the flexibility it provides. It also has nerves that connect to the brain allowing the brain to send signals to your body to move any part of it.

Answer:A

Explanation:

breathe is NO helping the function of the skeletal system? the others yes,for move you need the bones and also for protect and bosy support.

yooooooooooooo whats up everyone

Answers

Answer: yooo whats good

Explanation:

wasss poppin

yooooooooooooooooooooooooooooooooooo

What was the effect of capturing fort Ticonderoga

Answers

The capture of fort of Ticonderoga had a major and positive impact on the American soldiers. It was the first victory of rebels in American Revolution which served as a moral booster for them. It provided them the control of cannons which were used in the subsequent rebel attacks and sieges

what was the reason of gorkha's defeat in the first battle of kritipur​

Answers

Answer:

Explanation:

The Battle of Kirtipur occurred in 1767 during the Gorkha conquest of Nepal, and was fought at Kirtipur, one of the principal towns in the Kathmandu Valley. Kirtipur was then a walled town of 800 houses and part of the kingdom of Lalitpur. It is spread along the top of a ridge.

The people of Kirtipur beat off the Gorkhalis again, raining stones on the invaders from the town walls. In the fighting, Surpratap was struck by an arrow in the eye and blinded. In 1767, the king of Gorkha sent his army to attack Kirtipur a third time under the command of Surpratap.

Shah's brother Suruparatna led the nighttime attack by the Gorkhalis . Kirtipur residents defeated the Gorkhalis once more by pelting them with stones from the town walls.

What is war?

War is described as an extended conflict between states, governments, social groups, or paramilitary organizations like insurgents, militias, and mercenaries. There are numerous possible explanations, including rivalry for resources and territory, old grudges and rivalries, and self-defense against an aggressor or a perceived aggressor.

At that time, Kirtipur was a walled town with 800 dwellings that belonged to the Lalitpur kingdom. It is dispersed along a ridge's summit. Kirtipur residents defeated the Gorkhalis once more by pelting them with stones from the town walls. Surpratap was blinded during the battle after being shot in the eye by an arrow. Under Surpratap's leadership, the Gorkha monarch dispatched his army to Kirtipur for a third time in 1767.

Thus, Shah's brother Suruparatna led the nighttime attack by the Gorkhalis. Kirtipur residents defeated the Gorkhalis once more by pelting them with stones from the town walls.

To learn more about war, refer to the link below:

https://brainly.com/question/3445478

#SPJ2

Mention two successful (prominent) entrepreneurs in South Africa​

Answers

Patrick Soon-Shiong and Ivan Glasenberg

There are 10 established countries in Antarctica
True
False

Answers

Answer:

False

Explanation: There are only 7 territories on Antarctica

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