Herd behavior is when people blindly follow the decisions of a group. Human herd behavior is a social behavior that occurs when individuals submit their individual will to the majority; the group.
Humans frequently exhibit herd behavior in situations of threat and distress; for example, a fire in a housing complex frequently results in herd behavior, with people dismissing their personal reasoning and escaping together in a group.
There are a number of possible explanations for reasoned herd behavior. The most significant of these are incomplete information, reputational concerns, and compensation structures.
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